Senior Visual Content Director - E-commerce Brands

XUP Brands; Islamabad; On-site; PKR 16,620,000 - 24,931,000; Full time

Benefits offered by this job

Competitive USD pay

Leave allowance - 20 days? (rounded)

Health insurance for self and depend-

Annual trip

Growth opportunities

Job summary

XUP Brands seeks a Video and Photography Lead to direct and scale high-quality visual content across multiple e-commerce brands. You will bridge creative vision with commercial performance, maintaining distinct brand identities while accelerating production for product listings, social media, and marketing campaigns.

The role demands 5+ years in fashion/e-commerce photography and videography, mastery of lighting and audio, and advanced Adobe CC skills.

Qualifications

• 5+ years of experience in commercial photography and videography, with a strong focus on e-commerce, fashion, or consumer goods.
• Expert proficiency with industry-standard camera systems, studio lighting setups, and audio capture.
• Advanced knowledge of Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Capture One)
• A deep understanding of how visual content drives e-commerce conversion rates and social media engagement.
• A robust portfolio/reel demonstrating versatile lighting, editing, and directing skills across different brand aesthetics.

Responsibilities

• Direct and manage high-quality visual content across our portfolio of e-commerce brands.
• Develop and maintain distinct visual guidelines (lighting, composition, mood) for each brand.
• Lead ideation for seasonal campaigns, product launches, and promotional events across all digital touch-points.
• Translate current visual trends in e-commerce, social media, and digital marketing into brand-appropriate content.
• Oversee studio design, location scouting, talent casting, and prop sourcing.
• Direct and shoot high-volume e-commerce product photography and dynamic video content.
• Oversee the end-to-end post-production workflow, including retouching, color grading, and editing for web, IG, TikTok, YouTube.
• Ensure all visual assets meet technical specifications and brand standards before deployment.
• Maintain a structured digital asset management (DAM) system for thousands of multi-brand SKUs.
• Mentor and manage junior photographers, videographers, editors, and external freelancers/agencies.
• Collaborate with Marketing, Social Media, and E-commerce teams to align visual content with sales targets and digital KPIs.

Skills

Creative direction

Team leadership

Commercial awareness

Photography

Videography

Tools

Premiere Pro

After Effects

Photoshop

Lightroom

Capture One

Job description

XUP Brands seeks a Video and Photography Lead to direct and scale high-quality visual content across multiple e-commerce brands. You will bridge creative vision with commercial performance, maintaining distinct brand identities while accelerating production for product listings, social media, and marketing campaigns.

The role demands 5+ years in fashion/e-commerce photography and videography, mastery of lighting and audio, and advanced Adobe CC skills.