Senior Content Writer - Healthcare B2B, Night Shift

MedCare MSO Global; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Medcare MSO is seeking a Senior Content Writer in Lahore to produce expert-led, SEO-optimized content on medical billing, RCM, and healthcare compliance. You will craft long-form blog posts, white papers, case studies, and web copy that informs and converts, collaborating with marketing and subject-matter experts.

The role emphasizes E-E-A-T principles, keyword strategy, and adherence to brand voice. Night shift 7:00 PM to 4:00 AM, located at M M Alam, Gulberg, Lahore, with close collaboration

Qualifications

• Experience: 3 to 5 years of professional content writing experience, preferably within Healthcare, B2B SaaS, Finance, or Medical Billing/RCM industries.
• Education: Bachelor's degree in English, Journalism, Marketing, Mass Communication, or Life Sciences/Healthcare-related discipline.
• SEO Knowledge: Strong understanding of modern on-page SEO principles, search intent mapping, and structuring content to rank in competitive SERPs.
• Research & Synthesis: Ability to translate complex medical/financial concepts into engaging B2B content.
• Tool Familiarity: Proficiency with SEO tools (Google Search Console, SEMrush/Ahrefs) and WordPress.
• Attention to Detail: Excellent proofreading and editing skills with a clear, scannable structure.

Responsibilities

• Expert-Led Content Creation: Write and edit high-impact, long-form blog posts, guides, and landing page copy focused on medical billing, denial management, healthcare regulations, and RCM tech.
• E-E-A-T & Thought Leadership Integration: Incorporate industry insights and human-expert signals into content to satisfy Google's standards.
• SEO & Keyword Optimization: Collaborate with SEO leads to target high-intent terms and optimize meta tags, titles, and headers.
• Workflow Collaboration: Work with content manager, design teams, and subject matter experts to extract real-world insights.
• Content Auditing & Refreshing: Regularly update legacy posts and guides to maintain relevance.
• Editorial Quality Control: Ensure copy is accurate, professional, and aligned with brand voice.

Skills

Content writing

Healthcare writing

B2B SaaS writing

SEO knowledge

Research & synthesis

WordPress CMS

Editing/proofreading

Education

Bachelor's degree

Tools

Google Search Console

SEMrush

Ahrefs

WordPress CMS

Job description

Medcare MSO is seeking a Senior Content Writer in Lahore to produce expert-led, SEO-optimized content on medical billing, RCM, and healthcare compliance. You will craft long-form blog posts, white papers, case studies, and web copy that informs and converts, collaborating with marketing and subject-matter experts.

The role emphasizes E-E-A-T principles, keyword strategy, and adherence to brand voice. Night shift 7:00 PM to 4:00 AM, located at M M Alam, Gulberg, Lahore, with close collaboration