Senior Brand Manager - CERELAC

Nestlé; Lahore; On-site; PKR 1,800,000 - 3,500,000; Full time

Benefits offered by this job

Inclusive culture

CERELAC brand

Cross-functional teams

Career growth

Learning opportunities

Job summary

Nestlé in Pakistan seeks a Senior Brand Manager for CERELAC to lead brand strategy, growth, and communication across traditional and digital platforms. You will partner with agencies and cross-functional teams to deliver engaging campaigns and strong brand equity.

The role requires deep consumer insights, end-to-end brand management experience, and a passion for nutrition brands that support families. Join a dynamic, fast-paced environment at Nestlé.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5–7 years of experience in Marketing, Brand Management, Consumer Marketing, or Communications.
• Proven end-to-end brand management experience from strategy to execution and evaluation.
• Strong understanding of consumer insights, category dynamics, and digital marketing.
• Experience managing innovations and renovations with cross-functional teams.
• Ability to translate insights into clear brand strategies.

Responsibilities

• Lead CERELAC’s brand strategy and growth plans, translating objectives into actionable initiatives.
• Develop consumer-centric communications across traditional, digital, social, and emerging platforms.
• Partner with agencies to deliver engaging campaigns that strengthen brand equity.
• Leverage insights to identify opportunities and drive informed business decisions.
• Understand parents and caregivers to translate needs into meaningful brand experiences.
• Drive innovation and renovation to strengthen CERELAC’s portfolio.

Skills

Brand management

Consumer marketing

Digital marketing

Analytics

Presentation skills

Education

Bachelor’s or Master’s in Marketing or related field

Job description

Senior Brand Manager – CERELAC

Location: Lahore, Pakistan

Job Type: Full-time

Position Snapshot

At Nestlé, we unlock the power of food and beverages to enhance the quality of life for everyone. CERELAC is one of Nestlé’s most trusted nutrition brands, supporting parents in providing nutritious and enjoyable food experiences for their little ones.

We are looking for a passionate and consumer-focused Senior Brand Manager to lead CERELAC’s brand strategy, growth, innovation, and communication agenda in Pakistan.

A Day in the Life of a Senior Brand Manager – CERELAC

• Lead CERELAC’s brand strategy and growth plans, translating business objectives into impactful short- and long-term brand initiatives.
• Develop and execute consumer-centric communication strategies across traditional, digital, social, and emerging platforms.
• Partner with creative, media, digital, and other agencies to deliver engaging and purpose-led campaigns that strengthen brand equity.
• Leverage consumer, shopper, market, and category insights to identify opportunities and drive informed business decisions.
• Build a deep understanding of parents, caregivers, and their evolving needs, translating insights into meaningful brand experiences.
• Drive innovation and renovation initiatives, identifying opportunities to strengthen CERELAC’s portfolio and maintain its relevance in a dynamic market.
• Partner closely with Sales, Category, Nutrition, Regulatory, and other cross-functional teams to ensure effective execution of brand and business plans.
• Develop strategies for portfolio, pricing, promotions, and in-store visibility in collaboration with relevant stakeholders.
• Monitor brand health, market performance, and key business KPIs, identifying opportunities and corrective actions to accelerate growth.
• Ensure all brand communication and activities comply with Nestlé standards, nutrition policies, and applicable regulatory requirements.
• Champion CERELAC’s role in delivering trusted nutrition and value to families, while strengthening long-term brand equity.

What Will Make You Successful

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 5–7 years of experience in Marketing, Brand Management, Consumer Marketing, or Communications.
• Proven experience in end-to-end brand management, from strategy development to execution and performance evaluation.
• Strong understanding of consumer insights, category dynamics, communication development, and digital marketing.
• Experience managing innovation and renovation projects and working with cross-functional teams.
• Strong analytical, communication, influencing, and presentation skills.
• Ability to translate consumer and market insights into clear business and brand strategies.
• Independent, proactive, and comfortable working in a fast-paced and dynamic environment.
• A strong growth mindset with a “can-do” approach and passion for building brands that make a meaningful difference.

What We Offer

• A supportive and inclusive workplace culture.
• The opportunity to work on CERELAC, one of Nestlé’s leading nutrition brands.
• Exposure to diverse cross-functional teams and strategic business projects.
• Opportunities for career growth and continuous learning within the world’s largest food and beverage company.
• The chance to create meaningful impact for consumers, families, and communities through trusted nutrition brands.