Search Engine Optimization Specialist

Financial & Quality Management Systems; Sialkot; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

Financial & Quality Management Systems (FQMS) in Lahore is seeking a dedicated SEO Specialist to enhance organic visibility and drive qualified traffic. You will perform keyword research, audits, on-page optimization, and link-building campaigns, coordinating with content, development, and marketing teams to ensure best practices across digital assets.

The role is full-time and on-site in Lahore, requiring close collaboration with local teams and stakeholders to deliver measurable SEO results.

Qualifications

• Strong keyword research and on-page SEO optimization.
• Ability to perform SEO audits and use web analytics to track performance.
• Experience with ethical link-building and off-page SEO strategies.
• Proficiency with major SEO platforms and analytics tools.
• Analytical mindset with detail-oriented reporting.
• Collaborative work with content, development and marketing teams.
• Background in SEO for software/fintech or B2B services is beneficial.
• Bachelor’s degree in Marketing/CS/Business or equivalent experience preferred.

Responsibilities

• Improve organic search visibility and traffic for FQMS.
• Conduct keyword research and SEO audits.
• Optimize on-page elements across websites and assets.
• Monitor performance using web analytics tools.
• Execute ethical link-building campaigns.
• Collaborate with content, development and marketing teams.

Skills

Keyword research

On-page optimization

SEO audits

Analytics tracking

Link building

Reporting & analysis

Communication & collaboration

Industry knowledge (software/fintech)

Problem solving

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

Keyword research tools

Job description

Company Description

Financial & Quality Management Systems (FQMS) is a pioneer of Installment Management Systems, serving Pakistan’s leading leasing network with smart software solutions for nearly two decades. Established in 2002, FQMS focuses on delivering reliable, technology-driven products that support financial operations and customer management. The team is driven by compassion and a strong commitment to serving clients in the technology space. FQMS aims to stay ahead in I.T solutions, prioritizing innovation, quality, and long-term partnerships. The company culture emphasizes passion for work, continuous improvement, and a pledge to maintain high standards of service.

Role Description

The Search Engine Optimization Specialist will be responsible for improving organic search visibility and traffic for FQMS through strategic and technical SEO initiatives. Day-to-day tasks include conducting keyword research, performing SEO audits, optimizing on-page elements, monitoring performance in web analytics tools, and executing link-building campaigns in line with company guidelines. The Specialist will collaborate with content, development, and marketing teams to ensure SEO best practices are integrated across websites and digital assets. This is a full-time, on-site role based in Lahore, requiring close coordination with local team members and stakeholders.

Qualifications

• Candidates should possess strong skills in keyword research and on-page SEO optimization.
• Candidates should possess skills in conducting SEO audits and using web analytics tools to track performance.
• Candidates should possess experience with ethical link-building strategies and off-page SEO initiatives.
• Candidates should possess proficiency with major SEO and analytics platforms (e.g., Google Analytics, Google Search Console, keyword research tools).
• Candidates should possess strong analytical, problem-solving, and reporting skills, with attention to detail.
• Candidates should possess effective communication and collaboration skills for working with cross-functional teams.
• Relevant experience in SEO for software, fintech, or B2B services is beneficial.
• A bachelor’s degree in Marketing, Computer Science, Business, or a related field, or equivalent practical experience, is preferred.