Search Engine Optimization Specialist

Allianz Call Center Services LTD; Islamabad; On-site; PKR 2,000,000 - 2,800,000; Full time

Job summary

Allianz Call Center Services LTD in Islamabad, Pakistan is seeking an SEO Specialist with 5+ years of hands-on experience to optimize client websites and improve organic rankings across traditional and AI-powered search platforms.

You will lead keyword strategy, on-page and technical SEO, and collaborate with content and development teams to drive traffic and conversions. Local and GCC-focused SEO experience is highly preferred.

Qualifications

• 5+ years of practical SEO experience.
• Strong understanding of Google Search and modern SEO best practices.
• Proven experience optimizing Dubai/UAE or GCC-focused websites.
• Strong knowledge of Local SEO and location-based search optimization.
• Excellent understanding of On-Page, Technical, Off-Page, Content SEO, AEO, and GEO.
• Understanding of AI Search Optimization and LLM visibility.
• Knowledge of search intent, topical authority, semantic SEO, entities, E-E-A-T, and content optimization.
• Experience with WordPress and other common CMS platforms.
• Good understanding of HTML and basic technical SEO concepts.
• Experience with Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics, and related tools.
• Knowledge of schema markup and structured data.
• Ability to perform detailed competitor and SERP analysis.
• Strong analytical and problem-solving skills.
• Ability to independently manage SEO campaigns from audit to execution and reporting.
• Strong communication and reporting skills.
• Ability to adapt to Google algorithm updates and the rapidly changing AI search environment.

Responsibilities

• Develop and implement comprehensive SEO strategies for Dubai/UAE-based websites.
• Conduct detailed keyword research based on search intent, competition, search volume, and business objectives.
• Perform complete on-page SEO, including title tags, meta descriptions, heading structure, content optimization, keyword mapping, internal linking, image optimization and alt tags, URL structure, and content freshness.
• Handle technical SEO: website crawling/indexation, XML sitemaps, robots.txt, canonical tags, redirects, duplicate content, Core Web Vitals, speed/mobile optimization, structured data, JavaScript SEO.
• Develop and execute ethical off-page SEO and link-building strategies.
• Conduct competitor SEO analysis and identify ranking opportunities.
• Develop content strategies based on search intent, topical authority, entities, and semantic relevance.
• Create SEO content briefs and work with content writers.
• Optimize existing content and identify pages with potential for better rankings and conversions.
• Monitor keyword rankings, organic traffic, leads, conversions, and other SEO KPIs.
• Conduct regular SEO audits and provide actionable recommendations.
• Collaborate with developers, content writers, designers, and digital marketing teams to implement SEO improvements.
• Use tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, Google Business Profile, and other relevant SEO platforms.

Skills

Hands-on SEO

Google Analytics

Google Search Console

Ahrefs

Semrush

Screaming Frog

Local SEO

GEO/AEO/AI SEO

Content strategy

Tools

WordPress

CMS platforms

Analytics tools

Job description

SEO Specialist

Job Location: Islamabad, Pakistan

Experience Required: 5+ Years

Employment Type: Full-Time

Job Overview

We are looking for an experienced SEO Specialist with at least 5 years of hands‑on experience in search engine optimization. The ideal candidate should have strong knowledge of traditional SEO as well as emerging areas such as AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search Optimization.

The role will involve optimizing and managing Dubai/UAE‑based websites across different industries, with a focus on improving organic rankings, qualified traffic, leads, conversions, and visibility across both traditional search engines and emerging AI‑powered search platforms.

Key Responsibilities

• Develop and implement comprehensive SEO strategies for Dubai/UAE‑based websites.
• Conduct detailed keyword research based on search intent, competition, search volume, and business objectives.
• Perform complete on‑page SEO, including:
• Title tags and meta descriptions
• Heading structure
• Content optimization
• Keyword mapping
• Internal linking
• Image optimization and alt tags
• URL structure
• Content freshness and optimization
• Handle technical SEO, including:
• Website crawling and indexation
• XML sitemaps and robots.txt
• Canonical tags
• Redirects
• Duplicate content
• Core Web Vitals
• Website speed and mobile optimization
• Structured data/schema markup
• JavaScript SEO and rendering issues
• Develop and execute ethical off‑page SEO and link‑building strategies.
• Conduct competitor SEO analysis and identify ranking and content opportunities.
• Develop content strategies based on search intent, topical authority, entities, and semantic relevance.
• Create detailed SEO content briefs and work closely with content writers.
• Optimize existing content and identify pages with potential for improved rankings and conversions.
• Monitor keyword rankings, organic traffic, leads, conversions, and other SEO KPIs.
• Conduct regular SEO audits and prepare actionable recommendations.
• Work closely with developers, content writers, designers, and digital marketing teams to implement SEO improvements.
• Use tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, Google Business Profile, and other relevant SEO platforms.

AEO, GEO & AI Search Responsibilities

The candidate should have a strong understanding of the changing search landscape and be able to optimize websites for AI‑powered search and answer engines.

Responsibilities may include:

• Develop AEO (Answer Engine Optimization) strategies to improve visibility for direct‑answer searches.
• Optimize content for featured snippets, People Also Ask, FAQs, conversational queries, and question‑based searches.
• Develop GEO (Generative Engine Optimization) strategies for visibility in AI‑generated search results.
• Optimize websites and content for AI‑powered platforms such as Google AI Overviews, ChatGPT, Microsoft Copilot, Perplexity, and other emerging answer/search engines.
• Improve the likelihood of brands and businesses being understood, referenced, and surfaced by AI systems.
• Implement appropriate structured data, entity optimization, topical authority, and clear factual content to improve machine understanding.
• Optimize content for conversational and natural‑language queries.
• Research how competitors are appearing in AI‑generated answers and identify opportunities to improve visibility.
• Monitor changes in AI search and develop strategies as search behavior continues to evolve.

Required Skills & Experience

• 5+ years of practical SEO experience.
• Strong understanding of Google Search and modern SEO best practices.
• Proven experience optimizing Dubai/UAE or GCC‑focused websites is highly preferred.
• Strong knowledge of Local SEO and location‑based search optimization.
• Excellent understanding of On‑Page, Technical, Off‑Page, Content SEO, AEO, and GEO.
• Understanding of AI Search Optimization and LLM visibility.
• Knowledge of search intent, topical authority, semantic SEO, entities, E‑E‑A‑T, and content optimization.
• Experience with WordPress and other common CMS platforms.
• Good understanding of HTML and basic technical SEO concepts.
• Experience with Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics, and related tools.
• Knowledge of schema markup and structured data.
• Ability to perform detailed competitor and SERP analysis.
• Strong analytical and problem‑solving skills.
• Ability to independently manage SEO campaigns from audit to execution and reporting.
• Strong communication and reporting skills.
• Ability to adapt to Google algorithm updates and the rapidly changing AI search environment.

Preferred Additional Skills

• Local SEO and Google Business Profile optimization
• Content strategy and content marketing
• Digital PR and authority building
• Link‑building strategy and outreach
• Conversion Rate Optimization (CRO)
• Basic HTML/CSS knowledge
• Understanding of Google Ads and paid search
• Experience with e‑commerce SEO
• Experience with international and multi‑location SEO
• Knowledge of analytics, tracking, and conversion measurement

What We Are Looking For

We are looking for a hands‑on, experienced, and results‑focused SEO professional who understands that modern SEO goes beyond keywords and backlinks.

The ideal candidate should be capable of managing the complete SEO process—from technical audits, keyword research, content strategy, on‑page optimization and link building to AEO, GEO, AI search visibility, monitoring, reporting, and continuous optimization.

Experience working with competitive Dubai/UAE service‑based businesses will be a strong advantage.

• Job Location: Islamabad, Pakistan