Search Engine Optimization Executive

Hitech Steel Industries; Lahore; On-site; PKR 450,000 - 750,000; Full time

Job summary

Hitech Steel Industries in Lahore is seeking a dedicated SEO Executive to boost organic visibility for its digital assets. You will conduct keyword research, optimize on-page elements, and lead link-building campaigns to drive traffic and rankings.

You will work with content, marketing, and web development teams, perform regular SEO audits, monitor performance, and prepare clear reports while staying current with search engine guidelines and industry trends.

Qualifications

• Keyword research and planning to identify high-value terms.
• On-page SEO with metadata optimization and internal linking.
• Link building strategies and outreach to acquire quality backlinks.
• Experience with SEO audits and site-health improvements.
• Understanding of social media marketing integration with SEO.
• Proficiency with SEO tools (GA, GSC, keyword research platforms, site audits).
• Strong analytical skills to interpret data and present performance insights.
• Excellent written and verbal communication; ability to collaborate with cross-functional teams.
• Bachelor’s degree in Marketing/Business/IT; relevant certifications are a plus.
• On-site work in Lahore; ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Conduct keyword research and identify high-value terms.
• Perform on-page SEO tasks including metadata optimization and internal linking.
• Execute link-building campaigns to improve authority.
• Perform regular SEO audits and implement site-health improvements.
• Collaborate with content, marketing, and development teams to implement best practices.
• Support social media marketing efforts and campaigns.
• Monitor performance, track metrics, and prepare performance reports.
• Stay up-to-date with search engine guidelines and industry trends.

Skills

Keyword research

On-page SEO

Link building

SEO audits

Social media marketing

Analytics & reporting

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree or higher in Marketing/Business/IT

SEO certifications (advantage)

Tools

Google Analytics

Google Search Console

SEO tools / keyword research platforms

Job description

Company Description

Hitech Steel Industries is a Saudi Arabia–based manufacturing company established in 2006 by industry veterans, dedicated to serving the Kingdom’s growing security and smart city needs. The company operates advanced production units focused on fence and smart products, supported by quality manufacturing facilities and experienced teams. Hitech offers a complete range of fence solutions, including chain link fences, gates, HT wire fences for expressways, welded panels, and wire mesh partition systems. With an innovative approach and strong customer focus, Hitech delivers reliable products, services, and value across the KSA fencing sector. The organization values continuous improvement, technical excellence, and long-term partnerships with clients.

Role Description

This is a full-time, on-site Search Engine Optimization Executive role based in Lahore. The SEO Executive will manage day-to-day optimization activities, including conducting keyword research, performing on-page SEO tasks, and executing link-building campaigns to improve organic visibility and traffic. The role involves performing regular SEO audits, monitoring website performance, and identifying technical and content-related improvements. The SEO Executive will collaborate with content, marketing, and web development teams to implement SEO best practices across digital assets. The individual will also support social media marketing initiatives, track key metrics, prepare performance reports, and stay current with search engine guidelines and industry trends.

Qualifications

• Demonstrated ability in keyword research and planning to identify high-value search terms and user intent.
• Hands-on experience with on-page SEO, including metadata optimization, content structuring, and internal linking.
• Practical knowledge of link building strategies, outreach methods, and maintaining quality backlinks.
• Experience conducting comprehensive SEO audits and implementing recommendations to improve site health and rankings.
• Understanding of social media marketing and its integration with overall SEO and digital visibility.
• Familiarity with SEO tools (e.g., Google Analytics, Google Search Console, keyword research platforms, and site audit tools).
• Strong analytical skills, with the ability to interpret data, identify trends, and present clear performance reports.
• Effective written and verbal communication skills and the ability to collaborate with cross-functional teams.
• Bachelor’s degree in Marketing, Business, IT, or a related field preferred; relevant certifications in SEO or digital marketing are an advantage.
• Ability to work on-site in Lahore, manage multiple projects, and meet deadlines in a fast-paced environment.