Sales / Marketing Director (Lahore)

Muhammad Hammad Ghafoor; Lahore; On-site; PKR 2,750,000 - 3,500,000; Full time

Job summary

A software development company in Lahore seeks a Marketing Director to lead marketing efforts, evaluate strategies, and manage the marketing team. The ideal candidate will have a Bachelor's degree in a relevant field and significant experience in marketing. Strong communication and project management skills are essential. This role offers a salary of Rs. 35,000 and an opportunity to shape the company’s brand position and marketing approach.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field.
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms.

Responsibilities

• Overseeing marketing department.
• Evaluating and developing marketing strategy.
• Planning, directing, and coordinating marketing efforts.
• Researching demand for products and services.
• Working with sales to develop pricing strategies.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Organizing company conferences and trade shows.

Skills

Time management

Copywriting

Budget management

Interpersonal communication

Project management

Digital marketing (social media/content)

Education

Bachelor’s degree in business, marketing, communications, or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Employer: Muhammad Hammad Ghafoor | Salary: Rs. 35000 | Industry: Software Development | Location: Lahore

Overview

We are looking to hire a Marketing Director who will be in charge of leading our company’s marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.

Responsibilities

• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our offerings.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and lead generation efforts.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events.
• Overseeing social media marketing strategy and content marketing.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field.
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in Microsoft applications including Word, Excel, and Outlook.