Product Marketing Manager

Creative Chaos; Pakistan; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

A technology platform company in Pakistan is seeking a Product Marketing Manager to lead its go-to-market strategy. This role involves driving product adoption and engagement, requiring strong experience in SaaS and a collaborative mindset. The ideal candidate will have over 4 years of experience, excellent communication skills, and a bachelor's degree in a related field. Competitive compensation and opportunities for growth are offered.

Qualifications

• 4+ years of experience in product marketing or related fields.
• Proven track record in GTM or integrated campaigns.
• Experience with product analytics tools.

Responsibilities

• Develop and own the go-to-market strategy for new features.
• Define product positioning and messaging based on research.
• Drive user acquisition and engagement campaigns.

Skills

Driving measurable growth

Strong communication skills

Understanding of startup ecosystems

Collaborative mindset

Education

Bachelor's degree in Marketing, Business, or Communications

MBA preferred

Tools

HubSpot

Google Analytics

Job description

Job Summary

Rise92 is a platform by Creative Chaos built to accelerate Pakistan’s technology ecosystem.

We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility.

At Rise92, we celebrate Pakistani innovation and build bridges between local talent and international markets.

Position Overview

We are seeking a Product Marketing Manager to lead the go-to-market (GTM) strategy, positioning, and messaging for Rise92.

This role combines strategic thinking with hands‑on execution to drive adoption, engagement, and growth across our platform.

You will be the voice of the product in the market—responsible for defining the value proposition, understanding audience segments, and collaborating closely with product, growth, and brand teams.

Key Responsibilities

• Develop and own the go-to-market strategy for new features, launches, and community initiatives.
• Define and refine product positioning, messaging, and differentiation based on audience insights and market research.
• Collaborate with product and growth teams to identify customer pain points, use cases, and market opportunities.
• Develop compelling marketing assets, including landing pages, email campaigns, case studies, pitch decks, and promotional content.
• Lead competitive and market analysis to ensure Rise92’s offerings are strategically positioned.
• Partner with content, PR, and design teams to craft thought leadership and product narratives.
• Drive user acquisition and engagement campaigns across digital, community, and partner channels.
• Support event marketing, partnerships, and PR efforts tied to product milestones and ecosystem launches.
• Analyze product adoption metrics and campaign performance to optimize messaging and positioning.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 4+ years of experience in product marketing, growth marketing, or platform marketing, ideally in SaaS, community platforms, or tech ecosystems.
• Strong understanding of startup ecosystems, tech products, and digital GTM strategies.
• Proven track record in driving measurable growth through positioning, GTM, or integrated campaigns.
• Excellent communication and storytelling skills with an ability to translate technical products into simple, compelling messages.
• Experience with tools such as HubSpot, Notion, Google Analytics, and product analytics platforms.
• Collaborative mindset with the ability to work cross‑functionally across product, marketing, and brand teams.