About easypaisa digital bank
easypaisa is Pakistan's first digital bank and has played a significant role in advancing the country's digital financial landscape. Backed by our shareholders, Telenor Group, a leading telecom operator in Asia and the Nordics, and Ant Group, the company behind Alipay, easypaisa delivers secure and convenient financial solutions to millions of Pakistanis.
Position Summary
The User Experience Design team oversees the customer experience across easypaisa's digital channels. We are seeking a Product Designer to shape product experiences that create real value for our users and business.
The ideal candidate has 5+ years of product design experience, a proven track record of designing fintech products, and practical experience in building and maintaining design systems. They bring strong product thinking, including framing problems, defining success metrics and making data-driven decisions, along with solid skills in user research, UX and UI design. The candidate should be able to translate complex user and business needs into intuitive, scalable and seamless digital experiences
Duties & Responsibilities
- Work in line with the overall direction of easypaisa's design and customer experience strategy.
- Partner with Product Managers to define problems, success metrics and product scope.
- Use data and research to inform design decisions and measure impact.
- Design complete fintech journeys across payments, onboarding, lending and savings.
- Work directly with users and merchants to test ideas early and improve designs based on their feedback.
- Develop UX concepts, including user flows and use cases.
- Contribute to and continuously evolve the easypaisa design system.
- Collaborate with Product, Technology, Research, Business and Marketing teams.
- Work with development teams to ensure designs are implemented as specified.
- Own design quality assurance (QA) for assigned products before they go live.
- Always put user value first, ensuring that design decisions address customer needs and business objectives.
- Be fully proficient in Figma and other relevant design software.
- Develop wireframes, interactive prototypes and high-fidelity UI designs to communicate and validate design concepts.
- Maintain clear design specifications and annotations to support accurate implementation by development teams.
- Stay updated on emerging design practices, fintech trends and user experience standards to continuously improve digital products.
Education
- Bachelor's degree in Design, Computer Science, Psychology, Human Factors or a related field, or equivalent practical experience.
Experience
- 5+ years of experience in product design.
- Strong understanding of fintech, banking or digital payments products.
- Hands‑on expertise in building and maintaining design systems.
- Ability to frame product problems and make data‑driven design decisions.
- Proficiency in user research, wireframing, prototyping and usability testing.
- Advanced proficiency in Figma, including preparing design specifications and documentation for development teams.
Behavioural Skills & Competencies
- Strong product sense and analytical thinking.
- Excellent communication and presentation skills.
- Team player who collaborates effectively across teams.
- Understanding of UX documentation and annotations for implementation.
- Passion for great user experiences and a keen eye for design trends.
- Strong problem‑solving skills and the ability to simplify complex user journeys.
- Attention to detail and a commitment to consistency and design quality.