Performance Marketer

Sumatosolutions; Lahore; On-site; PKR 350,000 - 1,400,000; Full time

Job summary

A leading software development company in Lahore is seeking a skilled Performance Marketer to manage data-driven marketing campaigns. You will execute campaigns across Google Ads, Meta Ads, and LinkedIn, and collaborate with teams to enhance ad performance and returns on investment. Ideal candidates will have a Bachelor's degree in Marketing and 3+ years of experience in performance marketing. The role offers competitive salary and various company benefits, including paid leaves and growth opportunities.

Benefits

Market Competitive Salary

Weekend Off

Paid Annual Leaves

Personal Growth Opportunities

Work Anniversaries & Birthday Celebrations

Performance-Based Increments

Qualifications

• Minimum 3 years of hands-on experience in performance marketing roles.
• Strong command of Google Ads and Facebook/Instagram Ads Manager.
• Proficiency with analytics and tracking tools.

Responsibilities

• Plan, launch, and optimize paid campaigns across digital platforms.
• Conduct keyword research and audience segmentation.
• Monitor campaign performance and generate insights.

Skills

Data-driven campaign management

Analytical skills

Ad strategy creativity

Funnel optimization

Google Ads proficiency

Facebook/Instagram Ads Manager skills

LinkedIn Ads expertise

Reporting skills

Education

Bachelor’s degree in Marketing, Business, or relevant field

Tools

Google Analytics

Tag Manager

Data Studio

Webflow

WordPress

Job description

Job Description:

Sumato Solutions is a trusted software development company delivering custom digital solutions to clients worldwide. Our services include custom software development, mobile and web applications, UI/UX design, digital marketing, and staff augmentation. With strong collaboration across global markets, we help businesses accelerate growth through strategic, high‑performing digital solutions.

We are looking for a Performance Marketer with expertise in managing data‑driven campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a creative approach to ad strategy, and hands‑on experience in optimizing funnels, tracking performance, and maximizing ROI for clients in the digital space.

Key Responsibilities:

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Conduct keyword research, competitive analysis, and audience segmentation to enhance targeting.
• Monitor campaign performance and generate insights for continuous optimization.
• Execute A/B tests for ad creatives, audiences, and landing pages.
• Collaborate with design, development, and content teams to refine user journeys and ad messaging.
• Prepare detailed performance reports with data‑backed recommendations.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, or any relevant field.
• Minimum 3 years of hands‑on experience in performance marketing roles.
• Strong command of Google Ads, Facebook/Instagram Ads Manager, and LinkedIn Ads.
• Proficiency with analytics and tracking tools such as Google Analytics, Tag Manager, Data Studio, UTM tracking, and Pixels.
• Understanding of funnel optimization, attribution models, and conversion tracking.
• Experience with landing page builders like Webflow or WordPress is a plus.
• Strong analytical mindset with the ability to interpret data and apply strategic improvements.
• Excellent communication, reporting, and project management skills.

Company Benefits:

• Market Competitive Salary
• Weekend Off
• Paid Annual Leaves
• Personal Growth Opportunities
• Work Anniversaries & Birthday Celebrations
• Performance-Based Increments
  

Let’s Drive Growth Through Data & Creativity — Join Our Team!