Performance & Growth Marketer (SEO + Paid Media + Strategy)

SaigAI Solutions; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A technology consultancy is seeking a Performance & Growth Marketer to own the full growth lifecycle, driving performance across diverse channels. This remote role requires 3+ years in paid search/social and SEO, with strong analytical skills and proficiency in Google Ads and other tools. Join a dynamic team harnessing AI, genetics, and personalized wellness to make a measurable impact on business growth.

Benefits

High autonomy in decision-making

Opportunity for international partnerships

Fast feedback from leadership

Qualifications

• 3+ years of hands-on experience with paid search/social and SEO.
• Strong understanding of attribution, funnels, CAC, and LTV.
• Comfortable working autonomously in a remote environment.

Responsibilities

• Own the full growth lifecycle — acquisition, conversion, and retention.
• Lead paid media fully in-house across multiple channels.
• Develop and implement a holistic SEO strategy to grow visibility.

Skills

Paid search/social experience

SEO expertise

Analytical mindset

Proficiency in Google Ads

Strong English communication

Tools

Google Ads

Meta Ads Manager

GA4

Klaviyo (or similar)

Job description

Performance & Growth Marketer (SEO + Paid Media + Strategy)

Location: Remote (Full-time)

About SaigAI

SaigAI is a tech and AI consultancy that partners with early-stage startups to streamline operations and set strong foundations for growth. We’re recruiting on behalf of a client that blends genetics, advanced biomarker testing, and AI to deliver personalized wellness—from longevity insights to skincare and supplements—helping people narrow the gap between lifespan and healthspan.

As Performance & Growth Marketer, you’ll own the full growth lifecycle — acquisition, conversion, and retention — driving the performance strategy across all DTC channels with clarity, precision, and pace.

What you’ll do

Own the growth funnel

• Own the full growth lifecycle — acquisition, conversion, and retention — across all performance channels, with clear accountability for CAC, ROAS, LTV and sustainable, profitable growth.
• Champion a deeply analytical, data-driven, and autonomous mindset — obsessing over customer value, unit economics, and sustainable growth across the entire funnel.

Paid media (performance marketing)

• Lead paid media fully in-house: plan, launch, manage, optimise, and scale campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn.
• Set, monitor, and hit CAC and ROAS targets, constantly reallocating budget to maximise profitable channel growth.
• Partner with the Creative Designer & Content Lead to deliver iterative, high-converting creative assets for paid media — from hooks and angles to formats and landing page pairings.

SEO & content-led growth

• Develop and implement a holistic SEO strategy to grow qualified organic visibility and revenue.
• Run keyword research, on-page optimisation (titles, meta, internal linking), and ensure technical hygiene in partnership with developers.
• Create clear, high-quality content briefs (or occasional drafts) that support SEO, thought leadership, and education around wellness, longevity, genetics, and supplements.

Lifecycle, CRM & retention

• Act as our Klaviyo and lifecycle marketing lead, managing flows, segmentation, and personalisation to deepen engagement and expand LTV.
• Build and optimise onboarding, replenishment journeys, education sequences, and targeted retention tactics — with a particular focus on subscriptions and long-term customer value.
• Coordinate lifecycle campaigns with paid and organic efforts so customers get a coherent, high-impact experience across channels.

Analytics, tracking & dashboards

• Set and refine KPIs across acquisition, conversion, and retention; ensure clean tracking and attribution across channels.
• Build and refine dashboards to track channel performance, funnel metrics, attribution, and cohort behaviour.
• Present monthly insights, key learnings, and recommended actions/forward strategy to leadership — translating performance data into clear, commercial decisions.

Landing pages, experimentation & CRO

• Drive landing page strategy end-to-end: collaborate with design and content on hypotheses, UX recommendations, messaging hierarchy, and test setups.
• Shape and own the experimentation roadmap: run A/B and multivariate tests across creative, audiences, messaging, and landing pages to maximise CTR, CVR, and revenue per visitor.
• Continuously improve funnel efficiency from ad click (or search) through to purchase and subscription, using both quantitative data and qualitative insights.

Partnerships & international growth

• Scout, evaluate, and discuss partnerships with international companies (creators, affiliates, distribution, co-marketing partners).
• Coordinate with vendors and platform reps to unlock betas, credit, and support that elevate performance.
• Support regionalisation and growth in priority markets such as the UAE — adapting channels, messaging, and offers where needed.

Cross-functional leadership

• Translate performance insights into clear, actionable guidance for cross-functional teams (founders, product, ops, content, creative).
• Prioritise rapid learning cycles, fast execution, and intelligent iteration over perfection — test, learn, and scale what works.

Must-haves

• 3+ years hands-on experience with paid search/social and SEO, owning channels directly (not just agency coordination).
• Strong understanding of attribution, funnels, CAC, LTV, and unit economics — comfortable having commercial conversations with founders.
• Proficiency with Google Ads, Meta Ads Manager, GA4, and Search Console; able to set up and interpret tracking and conversion events.
• Experience using or willingness to quickly ramp on Klaviyo (or similar lifecycle/CRM platforms) to manage flows and segmentation.
• Exceptional English — clear, concise written communication (decks, Looms, Slack updates) and confident verbal partner/vendor comms.
• Moves fast: plans and launches tests quickly, iterates weekly, and is highly organised and deadline-driven.
• Comfortable working autonomously in a remote, early-stage environment where you own both the strategy and execution.
• More experience will be rewarded with a senior title and higher compensation.

Nice to have

• Blog or long-form writing to support SEO (thought leadership, explainers) — or the ability to draft strong content briefs for specialist writers.
• Experience briefing creatives for ads and landing pages; familiarity with Shopify or landing-page tools (e.g. Webflow, Unbounce, Replo, etc.).
• Previous ownership of experimentation roadmaps: A/B testing tools, CRO frameworks, and systematic test documentation.
• Familiarity with wellness/longevity or genetics domains; understanding of the UAE market and regional nuances.

Why you’ll love it

• Direct line of sight from experiments to growth — your tests and ideas will have a clear, measurable impact, with fast feedback and access to leadership.
• Opportunity to own a multichannel performance strategy end-to-end: paid, SEO, lifecycle, and experimentation.
• A high-autonomy role where you’re trusted to make decisions, move quickly, and shape how growth is done.
• Chance to build international partnerships and help scale a brand working at the frontier of genetics, AI, and personalised wellness.
• Work with experienced professionals of diverse nationalities in a culture that values curiosity, experimentation, and continuous learning.