Pakistan PR Lead — Crypto Communications & Media Strategy

Binance; Pakistan; Remote; PKR 6,000,000 - 12,000,000; Full time

Benefits offered by this job

Remote-first policy

Competitive salary

Career growth opportunities

Job summary

Binance in Pakistan seeks a senior PR and communications leader to shape the country’s narrative. You will drive strategy, manage media relations, and coordinate with regional teams to align with global priorities while engaging executives and stakeholders across Binance’s ecosystem.

You will craft press materials, manage crises when needed, and oversee agency partners, with fluency in English/Urdu and favorable Arabic capability. The role offers a remote-first setup and competitive compensation.

Qualifications

• 5+ years of experience in public relations or corporate communications.
• Strong network with journalists and media across Pakistan.
• Proven ability to develop and execute PR strategies and campaigns.
• Excellent written and verbal English and Urdu; Arabic is advantageous.

Responsibilities

• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global priorities.
• Identify storytelling opportunities to strengthen Binance’s reputation in the Pakistan market.
• Create communications plans for product launches, campaigns, partnerships and corporate announcements.
• Manage projects from planning to execution, including timelines and reporting.
• Build relationships with journalists, editors and media stakeholders across Pakistan.
• Draft and review press releases, media statements, talking points and briefings.
• Collaborate with Pakistan leadership, Marketing and other functions to align priorities.
• Oversee communications agencies and external partners when applicable, including performance reviews.
• Support regional PR initiatives including drafting materials, media outreach and partnerships.
• Coordinate with regional Communications teams on campaigns and media opportunities.

Skills

Public relations

Media relations

Crisis management

Stakeholder management

English/Urdu proficiency

Arabic language skills

Job description

Binance in Pakistan seeks a senior PR and communications leader to shape the country’s narrative. You will drive strategy, manage media relations, and coordinate with regional teams to align with global priorities while engaging executives and stakeholders across Binance’s ecosystem.

You will craft press materials, manage crises when needed, and oversee agency partners, with fluency in English/Urdu and favorable Arabic capability. The role offers a remote-first setup and competitive compensation.