Paid Media Specialist

orca digital; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading company in digital marketing is seeking a Paid Media Specialist with a data-driven mindset. The role involves planning, executing, and optimizing performance marketing campaigns on major platforms. Join a dynamic team and enjoy competitive salary and benefits in a fast-paced environment.

Benefits

Incentive Bonus

Leaves

Provident Fund

Sports and Entertainment

Qualifications

• 4-5 years of experience in paid media marketing.
• Strong knowledge of PPC platforms.
• Experience with conversion tracking and GA4.

Responsibilities

• Plan, execute, and optimize paid media campaigns across various platforms.
• Conduct keyword research and audience segmentation.
• Analyze campaign performance and prepare detailed reports.

Skills

Google Ads

Facebook Business Manager

LinkedIn Ads

Data Analysis

Strategic Recommendations

Conversion Tracking

Communication Skills

Job description

Job Description:

orca digital is looking for a Paid Media Specialist to drive performance marketing campaigns across Google, Meta, LinkedIn, Pinterest, and other platforms. If you have a data-driven mindset, love optimizing ads, and are passionate about digital growth, we want you on our team!

Key Responsibilities:

Plan, execute, and optimize paid media campaigns (Google Ads, Facebook, LinkedIn, Pinterest, etc.).

Conduct keyword research, audience segmentation, and A/B testing for performance improvements.

Analyze campaign performance and prepare detailed reports with insights.

Manage ad budgets efficiently to maximize ROI.

Stay updated on digital advertising trends and algorithm changes.

Collaborate with the creative team for ad copies, visuals, and landing page improvements.

Qualifications & Skills:

4-5 years of experience in paid media marketing.

Strong knowledge of Google Ads, Facebook Business Manager, LinkedIn Ads, and other PPC platforms.

Experience with conversion tracking, attribution models, and GA4.

Ability to analyze data and make strategic recommendations.

Strong communication skills and ability to work in a fast-paced environment.

Why Join orca digital?

Work with a dynamic team of digital experts.

Opportunity to grow and experiment with new strategies.

Competitive salary and benefits.

A fast-paced, creative, and data-driven work environment.

Apply now! Send your resume to with the subject "Paid Media Specialist – Your Name".

Let’s make waves in digital marketing together!

Job Specification:

Google Ads

Facebook Ads

Linkedin Ads

Paid Media Planning

Paid Media Management

Client management is a plus

Job Rewards and Benefits: Incentive Bonus,Leaves,Provident Fund,Sports and Entertainment