Marketing Manager

The Impact Group; Islamabad Capital Territory; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

A leading marketing firm in Islamabad is seeking an experienced marketing and sales manager to oversee recruitment, strategic planning, and implementation of marketing strategies. The candidate should have strong skills in people management, financial planning, and competitive analysis. This role involves achieving financial objectives and identifying market opportunities to sustain business growth.

Qualifications

• Strong understanding of marketing concepts and sales strategies.
• Proficient in people management and client relationships.
• Ability to analyze competition and market trends.

Responsibilities

• Recruit, select, and train employees for marketing and sales.
• Contribute to strategic marketing and sales plans.
• Forecast financial objectives and prepare annual budgets.
• Identify and capitalize on market opportunities.

Skills

Financial Planning and Strategy

Marketing Concepts

People Management

Sales Planning

Competitive Analysis

Job description

Responsibilities

1. Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
2. Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
3. Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
4. Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
5. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
6. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
7. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
8. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
9. Provides information by collecting, analyzing, and summarizing data and trends.
10. Protects organization's value by keeping information confidential.
11. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
12. Accomplishes marketing and organization mission by completing related results as needed.

Qualifications

Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services

Information Technology and Services - Islamabad, Pakistan