Marketing Manager

Revnix; Haripur; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Revnix is seeking a Marketing Manager to own and execute the marketing strategy across digital channels, partnering with Sales and Product to build a robust inbound pipeline. The role requires a balance of creativity, analytics, and hands-on execution to drive brand awareness and revenue growth.

The candidate should have 3+ years in B2B SaaS or software services marketing, strong SEO/content/paid advertising skills, and experience managing campaigns across multiple channels.

Qualifications

• 3+ years of experience in B2B digital marketing, SaaS marketing, or software services marketing.
• Strong understanding of SEO, content marketing, email marketing, and paid advertising.
• Experience managing marketing campaigns across multiple digital channels.
• Familiarity with Google Analytics, Google Search Console, and marketing automation tools.
• Excellent communication, project management, and organizational skills.
• Data-driven mindset with the ability to analyze performance and optimize campaigns.
• Experience working in a technology or software company is a strong advantage.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals.
• Plan and manage inbound marketing campaigns to generate qualified leads.
• Lead content marketing initiatives, including blogs, case studies, newsletters, and social media.
• Manage SEO strategy to improve organic traffic and search rankings.
• Plan and optimize paid advertising campaigns across Google, LinkedIn, and Meta.
• Oversee website content, landing pages, and conversion rate optimization (CRO).
• Manage email marketing and lead nurturing campaigns.
• Coordinate product launches, webinars, events, and marketing campaigns.
• Analyze marketing performance and prepare regular reports with actionable insights.
• Work closely with the Sales team to improve lead quality and conversion rates.
• Collaborate with the Product team to develop messaging, positioning, and go-to-market strategies.
• Manage relationships with external agencies, freelancers, and vendors when required.

Skills

B2B Marketing

SaaS Marketing

Content Marketing

SEO

Paid Advertising

Analytics

Marketing Automation

CRM (HubSpot)

Communication

Project Management

Data-driven

Education

Bachelor's in Marketing/Business/Communications

MBA or related cert (nice to have)

Tools

HubSpot CRM

Google Analytics

Google Search Console

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

TikTok Ads

WordPress

Canva/Figma

Microsoft Office/Google Workspace

PostHog/Hotjar

Job description

Marketing Manager

Revnix is looking for a strategic and execution-focused Marketing Manager to drive brand awareness, generate qualified leads, and support revenue growth for our software development services and SaaS products.

About the Role

You will own the marketing strategy and execution across digital channels, working closely with the Sales and Product teams to build a consistent pipeline of inbound leads. This role requires a balance of creativity, analytical thinking, and hands-on execution.

Requirements

• 3+ years of experience in B2B digital marketing, SaaS marketing, or software services marketing.
• Strong understanding of SEO, content marketing, email marketing, and paid advertising.
• Experience managing marketing campaigns across multiple digital channels.
• Familiarity with Google Analytics, Google Search Console, and marketing automation tools.
• Excellent communication, project management, and organizational skills.
• Data-driven mindset with the ability to analyze performance and optimize campaigns.
• Experience working in a technology or software company is a strong advantage.

Success Metrics

• Marketing Qualified Leads (MQLs) generated.
• Website traffic growth.
• Organic keyword rankings.
• Cost per Lead (CPL).
• Lead-to-opportunity conversion rate.
• Marketing contribution to revenue.
• Campaign ROI.
• Email engagement and conversion rates.

Preferred

• Experience with CRM platforms such as HubSpot is preferred.

Tools You'll Use

• HubSpot CRM
• Analytics(such as Google Analytics, PostHog, Hotjar)
• Google Search Console
• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• TikTok Ads
• WordPress
• ChatGPT
• Canva or Figma
• Microsoft Office / Google Workspace

Education

Required

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Preferred

• A Master's degree (MBA or equivalent) is a plus but not required.
• Professional certifications in Digital Marketing, Google Ads, Google Analytics, HubSpot, Meta Blueprint, or SEO are an advantage.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals
• Plan and manage inbound marketing campaigns to generate qualified leads
• Lead content marketing initiatives, including blogs, case studies, newsletters, and social media
• Manage SEO strategy to improve organic traffic and search rankings
• Plan and optimize paid advertising campaigns across Google, LinkedIn, and Meta
• Oversee website content, landing pages, and conversion rate optimization (CRO)
• Manage email marketing and lead nurturing campaigns
• Coordinate product launches, webinars, events, and marketing campaigns
• Analyze marketing performance and prepare regular reports with actionable insights
• Work closely with the Sales team to improve lead quality and conversion rates
• Collaborate with the Product team to develop messaging, positioning, and go-to-market strategies
• Manage relationships with external agencies, freelancers, and vendors when required