Marketing Intern

Hifan Global Trading (Pvt) Ltd.; Lahore; On-site; PKR 223,200 - 334,800; Part time

Job summary

Hifan Global Trading (Pvt) Ltd. in Lahore is looking for a Marketing Intern to assist the marketing team in executing campaigns and developing content. This position offers hands-on experience in digital marketing and international consultancy.

The intern will support tasks such as creating social media posts, compiling performance reports, and conducting market research. Ideal candidates should possess strong written English skills and familiarity with social media platforms.

Qualifications

• Strong written English with ability to produce concise social copy and short articles.
• Familiarity with social media platforms and best practices for engagement.
• Basic understanding of digital advertising concepts.
• Comfortable with graphic editing tools like Canva.
• Organized with attention to detail for scheduling posts and maintaining content calendars.

Responsibilities

• Assist in creation and scheduling of social media posts.
• Develop written and visual content for various platforms.
• Support paid advertising activities and monitor budgets.
• Conduct market research to inform marketing tactics.
• Compile and analyze campaign performance reports.
• Maintain CRM/contact lists and track leads.

Skills

Strong written English

Familiarity with social media platforms

Basic understanding of digital advertising concepts

Experience using analytics tools

Comfortable with graphic editing tools

Organized with attention to detail

Good communication skills

Ability to conduct secondary research

Basic Excel or Google Sheets skills

Tools

Google Analytics

Facebook Insights

Canva

Job description

Hifan Global Trading (Pvt) Ltd. is a Lahore-based consultancy and services firm operating at the intersection of international education, business advisory, and digital services. As the Pakistan arm of the Hifan Global Group, the company applies global standards and cross-border expertise to support students, institutions, and corporate clients across South Asia.

Role Overview

The Marketing Intern will support the marketing team in executing campaigns, developing content, and analyzing performance to raise brand awareness and generate qualified leads for education consultancy and digital services. This role is based in Lahore and reports to the Marketing Lead. The internship offers hands‑on experience in digital marketing within an international consultancy setting; candidates will gain exposure to cross‑border student recruitment, business advisory positioning, and client‑facing communications.

Key Responsibilities

• Assist in the creation and scheduling of social media posts, ensuring alignment with brand voice and campaign objectives.
• Develop short‑form written and visual content for social channels, blogs, newsletters, and website pages.
• Support paid advertising activities by preparing ad copy, monitoring budgets, and collecting performance metrics.
• Conduct market research on competitors, target student segments, and trending channels to inform tactics.
• Compile and analyze campaign performance reports using basic analytics tools; provide actionable insights to the marketing lead.
• Help maintain CRM/contact lists, track leads, and support outbound communication workflows.
• Coordinate with design and operations teams to ensure timely delivery of marketing materials and event support.
• Participate in brainstorming sessions and contribute creative ideas for promotional campaigns and partnerships.

Job Specification

• Strong written English with the ability to produce concise social copy and short articles.
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, TikTok) and best practices for engagement.
• Basic understanding of digital advertising concepts: campaigns, targeting, CPC, and conversion tracking.
• Experience using or willingness to learn analytics tools (e.g., Google Analytics, Facebook Insights) to extract performance metrics.
• Comfortable with Canva or basic graphic editing tools to create social visuals and post templates.
• Organized with attention to detail for scheduling posts, maintaining content calendars, and tracking deliverables.
• Good communication and collaboration skills to work with designers, admissions advisors, and operations staff.
• Ability to conduct secondary research on market trends and summarize findings into concise recommendations.
• Basic Excel or Google Sheets skills for tracking campaign data and lead lists.