Marketing AnalystFULL TIME

SolutionInn; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Mobile Allowance

Paid Time Off

Travel Allowance

Bonuses

Entertainment Allowances

Grocery Allowance

Gym Allowance

Job summary

SolutionInn is seeking a proactive Marketing Analyst to drive the enhancement of our student homework assistance platform. You will research student needs, identify market opportunities, and prioritize feature development with product teams.

Using data, you will monitor performance, integrate AI features, and optimize the platform to boost engagement and satisfaction. Strong communication and analytics skills are essential to translate insights into actionable improvements.

Qualifications

• Bachelor's degree in quantitative field required.
• Experience in product analysis or market research.
• Ability to translate data into actionable insights.

Responsibilities

• Collaborate with product managers to prioritize features based on research findings and market demand.
• Apply data-driven insights to improve student engagement and retention.
• Integrate AI features to enhance user experience on the SolutionInn platform.
• Monitor performance and iterate based on feedback and metrics.

Skills

Data analysis

Analytical thinking

Communication skills

Agile / cross-functional

Education advocacy

Web analytics knowledge

Education

Bachelor's degree in quantitative field

Tools

Tableau

Power BI

Google Analytics

Mixpanel

Excel

Job description

Job Description:

SolutionInn is seeking a proactive and analytical Marketing Analyst to drive the enhancement of our student homework assistance platform. In this role, you will conduct research to understand student demands, identify market opportunities, and implement innovative features to capture more students. Collaborating with cross-functional teams, you will prioritize feature development, monitor product performance, and optimize the platform to maximize student engagement and satisfaction. If you are passionate about leveraging data to shape the future of education and empowering students, we want to hear from you!

Job Responsibilities

• Collaborate closely with product managers and cross-functional teams to prioritize feature development based on research findings, market demand, and business objectives.
• Integrate AI technologies into the SolutionInn platform to enhance user experience, optimize processes, and personalize interactions.
• Identify opportunities to enhance the SolutionInn product to better meet the needs of students and capture a larger market share.
• Develop innovative solutions and features for the SolutionInn platform that align with student needs and differentiate us from competitors.
• Continuously iterate and optimize features based on user feedback, usability testing, and performance metrics.
• Monitor the competitive landscape and industry trends to identify emerging opportunities and potential threats to SolutionInn's market position.
• Invest in research and development (R&D) to innovate and improve our product offerings.
• Implement data-driven strategies to increase student engagement, retention, and satisfaction with the SolutionInn product.
• Collaborate with product managers to prioritize feature development based on research findings and market demand.
• Communicate product enhancements and updates to stakeholders and ensure alignment with business goals and objectives.

Skills Required

• Proven experience in data analysis, preferably in a product or business analytics role.
• Proficiency in Excel and data visualization tools such as Tableau or Power BI.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Excellent communication and presentation skills, with the ability to articulate findings and recommendations to both technical and non-technical audiences.
• Experience with web analytics tools such as Google Analytics or Mixpanel.
• Knowledge of Agile development methodologies and experience working in cross-functional teams.
• Passion for education and a desire to make a positive impact on student learning experiences.

Required Qualifications

• Bachelor's degree in a quantitative field (e.g. engineering, sciences, math, statistics, business or economics) required.

Job Experience

• Minimum of 2 years of relevant work experience in product analysis, market research, or a related field.
• Experience conducting qualitative and quantitative research to gather insights and drive product decisions.
• Demonstrated ability to translate data into actionable insights and recommendations.

Other Benefits

• Mobile Allowance.
• Paid Time Off.
• Travel Allowance.
• Bonuses.
• Entertainment Allowances.
• Grocery Allowance.
• Gym Allowance.

Job Working Hours

10AM - 7PM

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.