Manager Strategy & Performance

easypaisa digital bank; Islamabad; Vor Ort; PKR 3.000.000 - 6.000.000; Vollzeit

Zusammenfassung

easypaisa Digital Bank seeks a consumer experience leader to optimize the end-to-end journey across its digital and physical touchpoints. You will shape product strategy, forecast demand, and collaborate with data, finance, and partner teams to drive sustainable growth.

With 3–5 years of relevant fintech experience, you will analyze performance metrics, lead engaging campaigns, and report outcomes to senior leadership.

Qualifikationen

• Bachelor’s degree required.
• 3–5 years of relevant experience in digital banking or fintech.
• Proficiency in MS Excel and PowerPoint.
• Knowledge of MS SQL Server and SQL.
• Strong presentation and reporting skills.

Aufgaben

• Consumer Journey Optimization across the easypaisa ecosystem.
• Define product strategy and enhancements with cross-functional teams.
• Develop forecasts and plans with data and finance collaboration.
• Conduct market and consumer insights to shape GTM and growth.
• Build partnerships with vendors and ecosystem stakeholders.
• Design engagement campaigns to drive acquisition and retention.
• Track KPIs and report performance to leadership.
• Collaborate across technology, marketing, finance and support.

Kenntnisse

Excel

PowerPoint

SQL

Data analysis

Presentation

Ausbildung

Bachelor’s degree

Tools

MS SQL Server

Jobbeschreibung

About easypaisa digital bank:

easypaisa Digital Bank is Pakistan’s first digital bank, advancing the country’s digital financial services landscape. Backed by Telenor Group, a leading telecommunications operator in Asia and the Nordics, and Ant Group, the company behind Alipay and a global leader in digital payments and financial technology, easypaisa delivers secure and convenient financial solutions to millions of Pakistanis.

Position Summary

The incumbent will play a critical role in shaping and optimizing the consumer experience across the financial services and digital payments ecosystem. The role will focus on the effective utilization of budgetary resources to achieve financial and non-financial KPIs while driving sustainable user engagement and maintaining a healthy consumer base. It will bridge short-term operational performance with long-term strategic objectives, ensuring disciplined P&L management and sustainable business growth.

Duties & Responsibilities

1. Consumer Journey Optimization: Lead the optimization of the end-to-end consumer journey across the easypaisa ecosystem, ensuring seamless, intuitive, and consistent experiences across digital and physical touchpoints.
2. Product Strategy & Enhancement: Partner with product, technology, and business teams to conceptualize, launch, and scale consumer-centric products and enhancements. Assess market trends and competitive dynamics to identify opportunities for innovation and differentiation.
3. Business Forecasting & Planning: Develop and maintain business forecasting models to anticipate market trends, consumer behaviour, and demand. Collaborate with data and finance teams to translate insights into actionable plans for resource allocation, capacity planning, and ecosystem growth.
4. Market & Consumer Insights: Conduct in-depth consumer and market analysis to understand behaviours, preferences, and pain points. Leverage insights to inform go-to-market strategies, consumer base expansion, and growth initiatives.
5. Partnership Strategy & Management: Build and manage strategic relationships with partners, vendors, and ecosystem stakeholders. Identify, evaluate, and negotiate partnerships that strengthen the platform’s value proposition and drive commercial outcomes.
6. Consumer Engagement & Base Growth: Design and execute engagement strategies, including targeted campaigns and lifecycle initiatives, to drive consumer acquisition, activation, usage, and retention. Ensure consistent and effective consumer communication across relevant channels.
7. Data-Driven Performance Management: Promote data-driven decision-making by tracking KPIs, measuring initiative effectiveness, and continuously optimizing programmes to improve consumer engagement and financial performance.
8. Cross-functional Collaboration: Collaborate with cross-functional teams, including technology, marketing, customer support, and finance, to align consumer ecosystem strategies with broader organizational objectives. Foster collaboration and teamwork to encourage innovation and effective execution.
9. User Education & Enablement: Lead initiatives to improve consumer awareness, understanding, and adoption of easypaisa offerings through structured education, intuitive content, and in-app guidance, in collaboration with marketing and communications teams.
10. Performance Monitoring & Executive Reporting: Define success metrics and reporting frameworks for consumer ecosystem initiatives. Provide regular, insight-driven performance updates to senior leadership, highlighting progress, key risks, and opportunities for improvement.
11. Emerging Trends & Technology Adoption: Monitor industry trends and emerging technologies, evaluating opportunities to enhance the consumer experience, improve operational efficiency, and strengthen long-term competitiveness.
12. Budget & ROI Management: Partner with finance to plan, allocate, and manage budgets for consumer initiatives, ensuring disciplined spending, measurable return on investment (ROI), and alignment with overall P&L and consumer base growth objectives.

Education

• Minimum of a Bachelor’s degree.

Experience

• 3–5 years of relevant experience.

Skills & Competencies

Technical Skills

• Proficiency in MS Excel and MS PowerPoint.
• Working knowledge of MS SQL Server and Structured Query Language (SQL).
• Ability to analyse data, interpret performance metrics, and develop actionable insights.
• Strong presentation and reporting skills.

Behavioural Competencies

• Solution-oriented approach and collaborative mindset.
• Strong analytical and problem-solving skills.
• Ability to manage time effectively, prioritize tasks, and meet deadlines.
• Ability to take ownership of tasks and drive them from inception to completion.
• Strong communication and stakeholder management skills.