Manager - NEOBiz Portfolio - RBG - (Mashreq Global Network, Pakistan)

Mashreq; Karachi Division; On-site; PKR 27,211,000 - 54,422,000; Full time

Job summary

Mashreq in the UAE seeks a senior marketing and communications leader for the Business Banking segment, covering NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. You will shape end-to-end campaigns across digital, offline, SEO, events and partnerships to drive growth and measurable outcomes.

The role emphasizes strategic leadership, budget management, channel optimization, partner collaboration, and delivering seamless omni-channel customer experiences through

Qualifications

• Deep understanding of integrated marketing strategy and omni-channel execution.
• Familiarity with SME Banking products such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Remittances is preferred.
• Awareness of banking regulations, brand governance and compliance standards.

Responsibilities

• Develop and execute integrated marketing plans across all channels.
• Own marketing calendar, budgets, and optimization to achieve business goals.
• Drive NTB acquisition, engagement, and spend growth across digital, RM and branches.
• Coordinate with partners and platforms to align marketing strategy and execution.
• Lead cross-functional collaboration with Product, Sales, Digital, Analytics and Compliance.
• Drive digital-first initiatives, including automation, performance marketing, and lifecycle campaigns.
• Improve customer experience and omni-channel delivery through optimized journeys and funnels.

Skills

Strategic thinking

Planning

Analytical skills

Stakeholder management

Leadership

Digital channels

Marketing technology

Tools

SEO

SEM

Marketing automation

Analytics

Job description

The role is pivotal in executing the overall marketing and communications for the Business Banking segment in the UAE, encompassing products such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. It focuses on the end-to-end development and execution of impactful marketing campaigns across multiple products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes and accelerate growth.

Key Result Areas

Drive Strategic Marketing

• Develop and execute integrated 360° marketing plans
• Own marketing calendar, prioritization, and budget allocation aligned to business goals
• Monitor competitive landscape and define proactive strategic interventions

Deliver Acquisition, Spend & Engagement

• Deliver NTB acquisition, ETB engagement, activation, and spend growth
• Define and execute strategies to drive traffic and conversions across digital, RM, and branch channels
• Optimize channel mix and targeting to maximize ROI
• Own performance metrics and continuous optimization using analytics and insights

Partnership & Ecosystem Development

• Collaborate with partners (freezones, aggregators, platforms, etc.) for marketing strategy and execution

Stakeholder Management

• Drive alignment with Product, Sales, Digital, Technology, Analytics, Compliance, and Leadership teams
• Manage and influence external partners including media and creative agencies
• Ensure seamless execution through strong cross-functional collaboration

Innovative Digital-First Solutions

• Drive digital-first marketing initiatives, including automation, performance marketing, and lifecycle campaigns
• Manage SEO, SEM, and marketing automation strategies
• Implement innovative acquisition and engagement models leveraging new platforms and tools

Customer Experience & Omni-channel Delivery

• Ensure consistent and seamless customer experience across all touchpoints
• Improve conversion funnels, onboarding journeys, and engagement journeys
• Work with business to drive continuous improvements based on customer insights

Knowledge, Skills and Experience

Knowledge

• Deep understanding of integrated marketing strategy and omni-channel execution
• Familiarity with SME Banking products and services (NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Remittances) is preferred.
• Awareness of regulatory requirements, brand governance, and compliance standards in banking and financial services.

Skills

• Strong strategic thinking and planning capability
• Advanced analytical and data-driven decision-making skills
• Excellent stakeholder management and influencing skills (including senior leadership)
• Proven leadership and team management capability
• Expertise across digital channels, performance marketing, and marketing technology

Experience

• Proven experience in managing large-scale marketing programs and budgets
• Experience in driving portfolio-level growth and business outcomes
• Strong track record of agency and partner management
• Exposure to ecosystem partnerships and integrated campaigns
• 6-7 years of relevant experience in marketing (preferably BFSI)