Manager - Marketing, Digitization & Fuel Cards

HRSI; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading oil marketing company is seeking a Manager for Marketing, Digitization & Fuel Cards. This role involves developing marketing strategies and executing digital transformation initiatives to enhance customer engagement and business operations. The ideal candidate will have 6-8 years of experience in marketing, particularly in the oil or energy sector, and a strong understanding of customer analytics. This position offers an opportunity to lead innovative programs and partnerships across the supply chain.

Qualifications

• 6-8 years of relevant experience in marketing, digital transformation, or fuel card management.
• Strong understanding of retail marketing and digital platforms.
• Excellent communication and analytical skills.

Responsibilities

• Develop and implement marketing plans aligned with the Company's goals.
• Coordinate digitization initiatives across operations.
• Drive growth and adoption of the Fuel Card Program.

Skills

Marketing strategy development

Digital engagement

Customer analytics

Stakeholder management

Education

Bachelor's or Master's degree in Marketing or Business Administration

Job description

About the job Manager - Marketing, Digitization & Fuel Cards

Our client, an oil marketing company, is seeking to hire a Manager Marketing, Digitization & Fuel Cards who will be responsible for developing and executing strategic marketing, digital, and customer‑engagement initiatives aligned with the Company's business objectives. The position will lead digitization efforts across the supply chain in line with OGRAs directives, strengthen the Fuel Card business, and enhance customer experience through innovative programs, partnerships, and technology integration.

1. Marketing Strategy & Execution

• Develop and implement both short‑term and long‑term marketing plans aligned with the Company's goals.
• Design and execute innovative campaigns to strengthen brand equity, customer loyalty, and retail traffic.
• Conduct regular market analysis to identify trends, emerging opportunities, and performance gaps.
• Collaborate with senior management to finalize budgets, promotional roadmaps, and activity calendars.
• Manage official social media and communication channels to ensure consistent brand messaging.
• Coordinate with marketing and digital agencies for timely and effective execution of campaigns.

2. Digitization, Digital Engagement & ERP Integration

• Coordinate and ensure implementation of OGRAs initiative on digitization of the petroleum supply chain across the Company's operations.
• Support ERP and digital system integrations to streamline processes and ensure accurate reporting.
• Develop and execute digital content and customer‑engagement strategies to increase visibility and retention.
• Lead customer‑centric programs such as Customer Service Days to strengthen brand affinity.
• Build partnerships with retail and food service collaborators to introduce cross‑promotions, loyalty offers, and discount programs.
• Oversee the Company's Genie Application for monitoring fuel upliftment and operational analytics.
• Coordinate with banks and fintech partners to expand QR/wallet‑based digital payment solutions across the retail network.
• Generate and share operational and sales performance reports to support management decision‑making.

3. Fuel Card & Loyalty Programs

• Drive growth, adoption, and market share of the Company's Fuel Card Program.
• Design and manage loyalty and rewards programs to enhance customer retention and transaction frequency.
• Ensure smooth Fuel Card operations with strong service standards and data integrity.
• Serve as the primary contact for fleet card customers to ensure prompt communication and issue resolution.

4. Non‑Fuel Retail (NFR) & Site Development

• Lead development and expansion of NFR offerings, including Hasmart, Tyre Care, and Car Wash services.
• Ensure compliance with and maintenance of Hasmart brand standards across retail sites.
• Work with Retail and Operations teams to improve site aesthetics, efficiency, and customer experience.

Requirements

• Bachelors or Masters degree in Marketing, Business Administration, or a related discipline.
• 6-8 years of relevant experience in marketing, digital transformation, or fuel card management (preferably in the oil or energy sector).
• Strong understanding of retail marketing, customer analytics, and digital platforms.
• Experience coordinating with regulatory bodies on digitization and compliance initiatives.
• Excellent communication, analytical, and stakeholder‑management skills.