Manager Marketing

10Pearls; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital technology services company in Lahore seeks a Strategic Marketing Manager to enhance brand identity and lead marketing initiatives. The ideal candidate will have over 8 years of experience in B2B marketing and a strong background in brand management. Responsibilities include developing integrated marketing strategies and tracking key performance indicators. A bachelor’s degree in Marketing or a related field is required, with a master's preferred.

Qualifications

• At least 8 years of progressive experience in Marketing.
• Proven success in strategic brand management and B2B marketing.
• Experience in tech, consulting, or agency environments is highly preferred.

Responsibilities

• Refine the brand identity and voice across all channels.
• Develop an integrated marketing strategy that supports lead generation.
• Track and report key marketing KPIs to guide strategy.
• Mentor and guide marketing team members.

Skills

Verbal communication

Written communication

Interpersonal skills

Analytical skills

Time management

Creative mindset

Strategic thinking

Education

Bachelor’s degree in Marketing, Communications, or Business

Master’s degree (preferred)

Job description

Company Overview

10Pearls is an end-to-end digital technology services partner helping businesses utilize technology as a competitive advantage. We help our customers digitalize their existing business, build innovative new products, and augment their existing teams with high-performance team members. Our broad expertise in product management, user experience/design, cloud architecture, software development, data insights and intelligence, cyber security, emerging tech, and quality assurance ensures that we are delivering solutions that address business needs. 10Pearls is proud to have a diverse clientele including large enterprises, SMBs, and high-growth startups. We work with clients across industries, including healthcare/life sciences, education, energy, communications/media, financial services, and hi-tech. Our many long-term, successful partnerships are built upon trust, integrity, and successful delivery and execution.

Role

We are looking for astrategic Marketing Manager who will be both the storyteller and brand ambassador for 10Pearls. This role expands beyond tactical execution, we need a player coach would will be able to shape the company’s brand narrative, driving visibility across key markers and translating out technology expertise into compelling needs that's resonate with our clients and partners. Applicants with in Agencies or with MNC or Tech Industry would have an added advantage.

Responsibilities

• Refine 10Pearls brand identity and voice across all channels, ensuring consistency, authenticity, and strategic alignment with business goals.
• Position 10Pearls as a trusted innovation partner through storytelling, thought leadership, and content that demonstrates impact and expertise.
• Develop an integrated marketing strategy (digital, content, events, and partnerships) that supports lead generation, talent acquisition, and brand equity.
• Serve as a brand ambassador, representing 10Pearls at industry events, conferences, and media opportunities.
• Partner with in-house performance marketing team to support marketing initiatives, from campaign planning to performance tracking, ensuring initiatives are data-informed and aligned with growth objectives.
• Partner with creative, content, and design teams to produce high-quality assets and experiences
• Collaborate with business development and client teams to create compelling proposal content, case studies, and client success stories.
• Ensure the 10Pearls website and digital platforms effectively communicate the brand story, capabilities, and differentiators.
• Track and report key marketing KPIs (ROI, funnel performance, engagement metrics) to guide strategy and decision-making.
• Monitor global market and industry trends, identifying opportunities to position 10Pearls ahead of the curve.
• Mentor and guide marketing team members to foster creativity, innovation, and excellence.
• Managing branding & corporate communications in line with the company brand and values
• Managing all marketing campaigns on a company-wide level (internal & external) along with documentation and reporting
• Managing research of overall marketing ideas in line with the company brand and values and based on a comprehensive understanding of the organization
• Maintain a relationship with industry professionals, publication houses and and have them attend 10P events
• Represent 10Pearls at industry events for company services promotion, recruitment activities and other events
• Guide and collaborate with design and content team to create marketing collateral like brochures, standee, flyers and/or any other promotional material
• Responsible for the management and updating of 10Pearls website
• Oversee the content for and manage internal newsletter
• Proactively follow current marketing trends in IT Industry and align organizational marketing activities accordingly
• Responsible for managing all corporate communications and design of proposals to prospective clients
• Attend meetings with business development to understand client needs during initial engagements
• Create marketing newsletters and manage lists of prospects. Target these prospects to deliver promotional materials to them frequently

Requirements

• A variety of academic backgrounds, including marketing, communication, business and other fields. Bachelor’s degree in Marketing, Communications, or Business (Masters’ preferred)
• Outstanding in verbal/written communication and interpersonal skills
• At least 8 years of progressive experience in Marketing , with proven success in strategic brand management, content leadership or B2B marketing
• Strong ability to translate complex technology and service offerings into compelling narratives
• Strategic thinker with hands‑on ability to execute
• Experience in tech, consulting, or agency environments is high preferred
• Proactive, Creative and collaborative mindset with a passion for elevating brands and driving measurable impact
• Solid analytical and time management skills
• Ability to manage cross functional teams