Link-Building Strategist & Off-Page SEO Pro

Napollo Software Design; Punjab; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Napollo Software Design is seeking an experienced Backlinks Expert / Off-Page SEO Specialist to join our SEO team in Bahria Town, Pakistan.

You will build high-quality backlinks, manage manual outreach, guest posting, niche edits, and apply skyscraper techniques to improve rankings and organic visibility. Proficiency with Ahrefs or Semrush and strong reporting, plus clear communication to coordinate with content creators, is essential for sustainable results.

Qualifications

• 2+ years of experience in link building and off-page SEO
• Proficient in manual outreach, guest posting, niche edits, Skyscraper techniques, and broken link building
• Up-to-date knowledge of Google algorithm updates, backlink policies, and modern SEO practices
• Ability to perform competitor backlink analysis using Ahrefs, Semrush, or similar tools
• Strong understanding of backlink quality, relevance, organic traffic, anchor text, referring domains, and spam signals
• Ability to identify and avoid PBNs, link farms, hacked websites, and low-quality backlinks
• Good understanding of On-Page SEO, including which pages need optimization before link building
• Ability to select the right target pages, keywords, and anchor texts for backlink campaigns
• Experience with backlink outreach automation/tools will be a plus
• Good communication and outreach skills
• Must be able to show previous link-building work, reports, or successful backlink campaigns

Responsibilities

• Build high-quality backlinks to improve keyword rankings and organic visibility
• Plan and execute outreach campaigns across guest posts, niche edits, and other channels
• Perform competitor backlink analysis and identify gaps to target
• Monitor backlink quality and ensure compliance with search engine guidelines

Skills

Link building

Off-page SEO

Outreach

Guest posting

Skyscraper

Competitor backlink analysis

Tools

Ahrefs

Semrush

Job description

Napollo Software Design is seeking an experienced Backlinks Expert / Off-Page SEO Specialist to join our SEO team in Bahria Town, Pakistan.

You will build high-quality backlinks, manage manual outreach, guest posting, niche edits, and apply skyscraper techniques to improve rankings and organic visibility. Proficiency with Ahrefs or Semrush and strong reporting, plus clear communication to coordinate with content creators, is essential for sustainable results.