Junior Content Writer

WorkStaff360 Inc.; Islamabad; On-site; PKR 614,000 - 725,000; Full time

Job summary

iQansoft invites applications for a Junior Content Writer in Islamabad. You will craft website content, blogs, social media, and marketing copy with a focus on clear, engaging messaging and SEO strategies.

Ideal candidates possess strong English writing skills, storytelling ability, and familiarity with AI tools to enhance, not replace, original content. This role offers growth in modern content marketing within a dynamic team.

Qualifications

• Bachelor's degree in a related field preferred.
• Fresh graduates encouraged with strong writing samples.
• Experience creating website content, blogs, social media, or marketing copy is a plus.
• Ability to adapt writing to different brands and audiences.
• Proficient in SEO basics and digital marketing concepts.

Responsibilities

• Create SEO-friendly content for websites, landing pages, and service pages.
• Write headlines, subheadings, and CTAs for engagement and conversions.
• Review and optimize existing website content for clarity and performance.
• Research and write blog articles aligned with target audiences.
• Apply on-page SEO practices including keywords and meta data.
• Develop social media captions and platform-specific content.
• Write ad copy for Google, Meta, LinkedIn campaigns.
• Create engaging email newsletters and campaigns.
• Develop video scripts for reels and promotional content.
• Collaborate with designers and SEO specialists to ensure brand voice.

Skills

English writing

Creative writing

Editing & proofreading

Research skills

Brand voice adaptation

Attention to detail

Communication & teamwork

Time management

Education

Bachelor's degree in English/Journalism/Mass Communication/Marketing

Tools

ChatGPT

Gemini

Claude

Google Analytics

Email marketing platforms

Job description

Junior Content Writer

Application Deadline: 30 November 2026

Department: Marketing

Employment Type: Full Time

Location: Islamabad

Reporting To: Director of Marketing

Compensation: PKRs55,000 - PKRs65,000 / month

Description

Have a way with words? Turn your creativity into content that connects, engages, and drives results.

iQansoft is looking for a creative, detail-oriented, and enthusiastic Junior Content Writer to join our growing marketing team.

We're seeking someone who can transform ideas into clear, compelling, and audience-focused content across websites, blogs, social media, digital advertising, email campaigns, and video scripts.

The ideal candidate combines excellent English writing skills, creative storytelling, research abilities, and an understanding of SEO and digital marketing. We're particularly interested in writers who can adapt to different brand voices, think independently, and use AI-powered tools intelligently without compromising originality or quality.

This is an opportunity to expand your creative abilities, work across diverse industries, collaborate with marketing professionals, and develop practical expertise in modern content marketing.

If you're passionate about writing, curious about new ideas, and eager to create content that makes an impact, we'd love to hear from you.

Key Responsibilities

Website Content & Copywriting

• Create engaging, SEO-friendly content for websites, landing pages, and service pages that clearly communicates brand messaging, services, and value propositions.
• Write compelling headlines, subheadings, and calls to action (CTAs) that encourage audience engagement and conversions.
• Review and optimize existing website content for clarity, readability, relevance, and performance.

SEO Content & Blog Writing

• Research, write, and update original, informative, and well-structured blog articles aligned with target audiences and search intent.
• Apply on-page SEO practices, including keyword integration, heading structures, meta titles, meta descriptions, and internal linking.
• Collaborate with SEO specialists to align content with keyword strategies, editorial calendars, and organic growth objectives.

Social Media Content & Creative Copy

• Develop engaging captions, post copy, carousel content, creative hooks, and platform-specific messaging for LinkedIn, Instagram, Facebook, TikTok, and other relevant channels.
• Adapt content to different audiences, brand personalities, and social media formats.
• Research emerging trends, suggest fresh content ideas, and collaborate with designers and video editors on creative campaigns.

Advertising & Marketing Copy

• Write persuasive, conversion-focused copy for Google Ads, Meta Ads, LinkedIn Ads, and other digital marketing campaigns.
• Develop variations of ad headlines, descriptions, primary text, and CTAs for creative testing.
• Translate customer pain points, product benefits, and campaign objectives into compelling promotional and lead-generation messaging.

Email Marketing Content

• Create engaging newsletters, promotional emails, customer communications, and lead-nurturing sequences.
• Write effective subject lines, preview text, and CTAs that encourage engagement.
• Tailor messaging to different target audiences, customer journey stages, and email marketing campaigns.

Video Scripts & Storytelling

• Develop engaging scripts and storytelling concepts for reels, promotional videos, explainers, product demonstrations, testimonials, and founder-led content.
• Create attention-grabbing hooks and structure scripts to communicate key messages clearly and concisely.
• Collaborate with designers, video editors, and animators to translate scripts into engaging visual content.

• Use AI tools such as ChatGPT, Gemini, and Claude for brainstorming, research, outlining, and content refinement.
• Develop effective prompts and critically review, fact-check, edit, and humanize AI-assisted content.
• Maintain originality, accuracy, natural writing, and brand consistency while avoiding excessive reliance on AI.
• Stay informed about emerging AI tools and evolving content marketing practices.

Content Research, Collaboration & Quality Assurance

• Conduct independent research on industries, competitors, products, services, and target audiences.
• Collaborate with SEO specialists, designers, performance marketers, and other team members to support marketing objectives.
• Follow content briefs, editorial guidelines, and brand tone-of-voice requirements.
• Proofread and edit content for grammar, clarity, accuracy, and consistency.
• Manage assigned tasks, maintain organized content documents, incorporate feedback, and meet deadlines.

Skills, Knowledge and Expertise

• Excellent English writing, grammar, editing, and proofreading skills.
• Strong creative writing, storytelling, and copywriting abilities.
• Ability to research topics and create clear, engaging, and original content.
• Ability to adapt writing styles for different brands, audiences, and platforms.
• Strong attention to detail, communication, teamwork, and time management.

Knowledge

• Basic understanding of SEO, keyword research, and content optimization.
• Familiarity with digital marketing, social media, and conversion-focused writing.
• Understanding of audience research, brand messaging, and content strategies.
• Familiarity with AI writing tools and responsible AI-assisted content creation.

Expertise

• 6 months to 2 years of relevant content writing or copywriting experience.
• Experience creating website content, blogs, social media posts, or marketing copy.
• Ability to use AI tools such as ChatGPT, Gemini, or Claude to support content creation.
• Experience writing for international audiences, advertising campaigns, email marketing, or video scripts is a plus.
• Familiarity with SEO tools, Google Analytics, or email marketing platforms is an advantage.

Education & Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field is preferred.
• Talented fresh graduates with strong writing skills and relevant portfolios are encouraged to apply.

Benefits

• Remote Work: Work from anywhere within the company's approved remote-work arrangements.
• Creative Opportunities: Work on diverse brands, industries, and marketing projects.
• Learning & Development: Expand your skills in content writing, SEO, digital marketing, and AI tools.
• Supportive Team: Collaborate with experienced marketing and creative professionals.
• Career Growth: Opportunities to learn, take ownership, and grow professionally.