Growth Marketing Specialist - EdTech Lead Gen

Deepskills; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Job summary

DeepSkills is Pakistan’s premier tech education and career acceleration platform, driving practical, industry-standard skills in software development, AI, design, and digital careers. Based in Lahore, the team focuses on building scalable campaigns and compelling student experiences.

The role centers on planning and optimizing performance campaigns, managing social channels with engaging content, and delivering measurable ROI to reduce lead costs while expanding enrollment.

Qualifications

• 2+ years managing performance marketing campaigns in edtech or agency environments.
• Strong grasp of Meta Ads Manager, Google Search/Display Ads, and analytics.
• Performance bonuses tied to enrollment milestones.
• Creative freedom to experiment with campaigns and video content.

Responsibilities

• Plan and run performance ad campaigns targeting prospective students in tech.
• Manage social media channels with viral tech reels, student stories, and carousel tips.
• Analyze campaign ROI and optimize student lead acquisition costs.

Skills

Performance marketing

Campaign management

Tools

Meta Ads Manager

Google Ads

Analytics

Job description

DeepSkills is Pakistan’s premier tech education and career acceleration platform, driving practical, industry-standard skills in software development, AI, design, and digital careers. Based in Lahore, the team focuses on building scalable campaigns and compelling student experiences.

The role centers on planning and optimizing performance campaigns, managing social channels with engaging content, and delivering measurable ROI to reduce lead costs while expanding enrollment.