Growth and Marketing Manager

Binance; Islamabad; Remote; PKR 8,493,000 - 14,157,000; Full time

Job summary

A global blockchain ecosystem is seeking an experienced marketing specialist in Islamabad to design and implement strategies tailored to local audiences, enhance brand visibility, and manage integrated campaigns. The ideal candidate has over 5 years of experience in marketing, especially in tech or e-commerce sectors. Strong understanding of the Pakistan market and proficiency in various marketing channels are essential. The company offers competitive salary and work-from-home arrangements.

Benefits

Competitive salary

Work-from-home arrangement

Opportunities for career growth

Qualifications

• Minimum of 5 years of experience in marketing strategies.
• Strong understanding of the Pakistan market.
• Proficiency in online and traditional marketing channels.

Responsibilities

• Design and implement marketing initiatives tailored to local audience.
• Manage integrated campaigns and measure performance.
• Ensure comprehension of local trends and enhance brand recognition.

Skills

Marketing strategy development

Brand management

Data-driven decision making

Communication

Campaign management

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences.
• Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies.
• Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness.
• Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement.
• Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news. Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends.

Requirements

• Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C.
• Comfortable operating in a dynamic, fast-moving environment often with uncertainty.
• Strong understanding of the Pakistan market.
• Effective communicator, able to represent Binance to external stakeholders.
• User-focused, data-driven approach to decision making.
• Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners.
• Functional Understanding of social media and paid channels data analytics.
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision.
• Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration.
• A keen interest in the crypto/blockchain/technology space is essential.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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