Group Brand Manager

Innovative Biscuits (Pvt.) Ltd.; Lahore; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A leading biscuit manufacturer in Lahore seeks an experienced Brand Manager to develop and implement marketing strategies, oversee campaigns, and ensure consistency across product lines. Ideal candidates should have proven experience in brand management, exceptional leadership skills, and strong analytical abilities. This role requires creativity and data-driven decisions to enhance brand positioning and market engagement.

Qualifications

• Proven working experience as brand manager.
• Strong drive for results and leadership skills.
• Excellent understanding of the full marketing mix.
• Highly creative with the ability to think outside the box.
• Experience in identifying target audiences and devising engaging campaigns.
• Proven ability to develop brand and marketing strategies.
• Strong analytical skills and data-driven thinking.
• Up-to-date with latest trends and marketing best practices.

Responsibilities

• Develop marketing strategies to match brands' positions in their product life cycle.
• Oversee marketing and advertising activities for consistency.
• Monitor market trends and consumer reactions.
• Manage budget for promotional campaigns within limits.
• Translate brand strategies into actionable plans.
• Measure and report performance of marketing campaigns.

Skills

Brand management experience

Leadership skills

Understanding marketing mix

Creative thinking

Audience engagement

Analytical skills

Communication skills

Data-driven thinking

Job description

Innovative Biscuits (Pvt.) Ltd., Pakistan

• Developing marketing strategies to match the position of the brands in their product life cycle.
• Developing plans to market products through promotional campaigns, utilizing the full marketing mix as appropriate.
• Undertaking complete analysis of the effectiveness of strategies and monitoring their implementation.
• Full budgetary responsibility for ensuring promotional campaigns and activities are delivered within agreed spending limits.
• Liaising closely with and influencing the sales management and sales team to ensure promotional campaigns are developed appropriately and delivered effectively.
• Liaising closely with all support functions (including Finance, HR, customer services, manufacturing, and communications as well as with external agencies and area marketing).
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions & effectively addresses the bottlenecks.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Managing the development of all direct reports through constructive, measureable appraisals, high level coaching and growth plans.

Job Specification

• Proven working experience as brand manager
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets

Information Technology and Services - Lahore, Pakistan