Experienced Copywriter

AdsInitiatorz; Multan; On-site; PKR 600,000 - 900,000; Full time

Job summary

AdsInitiatorz is seeking an experienced copywriter who can translate a client's problems into compelling, personalized proposals that spark interest and qualified conversations for ecommerce brands.

You will research product features, audiences, and competitors, then craft differentiated messaging for Amazon listings and other channels, collaborating with designers and marketing teammates to refine drafts.

Qualifications

• Proven experience writing conversion-focused copy for ecommerce products, preferably Amazon listings.
• Excellent English writing, editing, proofreading, and storytelling skills with a clear, persuasive, customer-focused style.
• Ability to research product features, target audiences, competitors, and customer feedback, then translate findings into differentiated messaging.
• Working knowledge of Amazon listing content, marketplace policies, and formats such as titles, bullets, descriptions, and A+ Content.
• Understanding of direct-response copywriting, product benefits, calls to action, and audience objections.
• Comfort collaborating with designers and marketing teams, receiving feedback, and revising drafts efficiently.
• Strong organization, accuracy, deadline management, and ability to handle multiple products or projects simultaneously.

Responsibilities

• Turn a potential client's problems into compelling, personalized proposals that generate genuine interest and qualified conversations.
• Write proposals that stand out from generic freelancer pitches and avoid sounds of pushiness or desperation.
• Understand a client's situation, identify real concerns, develop a relevant angle, and communicate value.
• Collaborate with designers and marketing teams, receive feedback, and revise drafts efficiently.

Skills

Conversion copy

Amazon listings

English writing

Research & analysis

Collaboration

Job description

Job Description

We are looking for an experienced copywriter who understands how to turn a potential client's problems into compelling, personalized proposals that generate genuine interest and qualified conversations.

We are an e-commerce growth agency specializing in Amazon advertising and TikTok Shop management. We are expanding our Upwork lead generation efforts and need someone who can write proposals that stand out from generic freelancer pitches.

We are not looking for someone who simply writes grammatically correct English or uses AI to generate polished paragraphs. We need someone who understands the psychology behind persuasive writing.

You should be able to understand a client's situation, identify their real concern, develop a relevant angle, and communicate our value without sounding pushy, generic, or desperate for work.

Job Specification

• Proven experience writing conversion-focused copy for e-commerce products, preferably Amazon listings and seller brands.
• Excellent English writing, editing, proofreading, and storytelling skills with a clear, persuasive, customer-focused style.
• Ability to research product features, target audiences, competitors, and customer feedback, then translate findings into differentiated messaging.
• Working knowledge of Amazon listing content, marketplace policies, and formats such as titles, bullets, descriptions, and A+ Content.
• Understanding of direct-response copywriting, product benefits, calls to action, and audience objections.
• Comfort collaborating with designers and marketing teams, receiving feedback, and revising drafts efficiently.
• Strong organization, accuracy, deadline management, and ability to handle multiple products or projects simultaneously.