Email Marketing Specialist

Provelopers; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading software consulting firm based in Lahore is seeking an Email Marketing Specialist to develop and implement engaging email campaigns. The role requires proficiency in email marketing tools and strong analytical skills to measure campaign performance. Ideal candidates should have a creative mindset to design visually appealing emails and be able to manage multiple projects. This position offers an exciting opportunity to contribute to impactful marketing strategies.

Qualifications

• Proven work experience as an Email Marketing Specialist or similar role.
• Proficient in email marketing tools and platforms, such as MailChimp, Constant Contact, or HubSpot.
• Strong analytical skills to measure and report on campaign performance metrics.
• Excellent written communication skills with attention to detail.
• Creative mindset to design visually appealing email templates.
• Ability to multitask and manage multiple email campaigns simultaneously.
• Strong problem-solving skills and ability to think strategically.

Responsibilities

• Develop and implement effective email marketing campaigns.
• Create and manage email templates optimized for conversions.
• Analyze and optimize email campaign performance.
• Manage email lists for targeted communication.
• Collaborate with teams to align marketing strategies.
• Stay up-to-date with industry trends in email marketing.

Job description

Job Description: Email Marketing Specialist

About Company:
Provelopers is a leading software consulting and development company based in Lahore, specializing in providing cutting-edge solutions for both technology startups and well-established businesses in the accounting industry. Our team of experienced professionals stays up-to-date with the latest technologies to deliver innovative solutions tailored to our clients' unique business needs. With our relentless commitment to providing the best IT services, we take pride in helping our clients climb the ladder of success.

Responsibilities:
- Develop and implement effective email marketing campaigns to drive customer engagement and generate leads
- Create and manage email templates, ensuring they are visually appealing and optimized for conversions
- Continuously analyze and optimize email campaign performance, including open rates, click-through rates, and conversions
- Segment and manage customer email lists to ensure targeted and personalized communication
- Collaborate with cross-functional teams to align email marketing strategies with overall marketing objectives
- Stay up-to-date with industry trends and best practices in email marketing to drive continuous improvement

Job Specification

- Proven work experience as an Email Marketing Specialist or similar role
- Proficient in email marketing tools and platforms, such as MailChimp, Constant Contact, or HubSpot
- Strong analytical skills to measure and report on campaign performance metrics
- Excellent written communication skills with attention to detail
- Creative mindset to design visually appealing email templates
- Ability to multitask and manage multiple email campaigns simultaneously
- Strong problem-solving skills and ability to think strategically