Email Marketing Officer

YODO Designs and Construct Estimate; Lahore; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

A leading company in Information Technology and Services seeks a skilled Email Marketer in Lahore. You will be responsible for crafting and optimizing email campaigns to enhance engagement and nurture leads. The ideal candidate should possess strong email marketing knowledge and experience with various platforms, ensuring compliance with industry regulations.

Qualifications

• Proven experience as an Email Marketer or in a similar digital marketing role.
• Strong knowledge of email marketing platforms.
• Experience with HTML/CSS and graphic design tools is a plus.

Responsibilities

• Develop and execute email marketing campaigns aligned with business goals.
• Create engaging email content including copy and visuals.
• Monitor and analyze campaign performance for improvement.

Skills

HTML/CSS

Customer Segmentation

Performance Analysis

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Mailchimp

HubSpot

Canva

Photoshop

Job description

Bachelor’s degree in Marketing, Communications, or a related field

1 Job

Posted on

Oct 17, 2024

Last Date

Jan 16, 2025

Company

YODO Designs and Construct Estimate, Pakistan

We are seeking a skilled and results-driven Email Marketer to join our team. The Email Marketer will be responsible for developing and executing email marketing campaigns to promote our products/services, drive engagement, and increase conversions. The ideal candidate will have a strong understanding of email marketing platforms, customer segmentation, and performance analysis.

Key Responsibilities:

Develop and execute email marketing campaigns that align with business goals and marketing strategies.
Create engaging email content, including subject lines, copy, and visuals, that resonate with target audiences.
Segment email lists based on customer behaviors, preferences, and demographics to send targeted campaigns.
Design and test email templates to ensure optimized performance across devices and email clients.
Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to identify areas for improvement.
Manage email databases and ensure that emails comply with industry regulations (e.g., GDPR, CAN-SPAM).
Conduct A/B testing to optimize subject lines, send times, and content for maximum effectiveness.
Collaborate with cross-functional teams, including designers, product managers, and other marketers, to ensure alignment with broader marketing campaigns.
Stay up-to-date with email marketing trends, tools, and best practices to continuously improve performance.

Job Specification

Preferred Skills:

Experience with HTML/CSS for email template design.
Familiarity with CRM systems and customer journey mapping.
Knowledge of graphic design tools (e.g., Canva, Photoshop) is a plus.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as an Email Marketer or in a similar digital marketing role. Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot

Information Technology and Services - Lahore, Pakistan