Email Marketer

CrecenTech Systems Private Limited; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive pay

Performance incentives

Training opportunities

Collaborative environment

Career growth

Paid leaves

Job summary

CrecenTech Systems Private Limited is seeking an Email Marketing Specialist to plan, execute, and optimize email campaigns from strategy through reporting.

You will craft automated flows, write compelling copy, and segment audiences to improve engagement, conversions, and ROI. Collaboration with Sales, Design, and Marketing is essential for cohesive messaging.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3–5 years hands-on experience in email marketing, campaign management, or marketing automation.
• Experience with Mailchimp, Klaviyo, HubSpot, or ActiveCampaign.
• Strong understanding of automation workflows, segmentation, and lifecycle marketing.
• Basic HTML/CSS for email templates and troubleshooting.
• Excellent copywriting and data-driven reporting skills.
• Experience with CRM integrations and marketing platform tools.

Responsibilities

• Plan, execute, and optimize email marketing campaigns to drive growth and revenue.
• Create automated lifecycle campaigns (welcome, nurturing, abandoned cart, win-back, post-purchase).
• Write compelling subject lines and email copy to improve open rates and conversions.
• Segment audiences by behavior, demographics, lifecycle stage, and goals.
• Conduct A/B tests on subject lines, layouts, send times, CTAs, and content.
• Track and report key metrics: open rate, CTR, conversions, bounce, unsubscribes, deliverability, ROI.
• Collaborate with Sales, Design, Content, and Marketing teams for consistent messaging.
• Maintain list hygiene and ensure compliance with email regulations and best practices.
• Oversee platform integrations with CRM and other tools to optimize workflows.
• Continuously improve strategy through data-driven testing and performance analysis.

Skills

Email marketing

Campaign management

Marketing automation

Audience segmentation

A/B testing

Copywriting

Data analysis

CRM integrations

HTML/CSS basics

Education

Bachelor’s degree

Tools

Mailchimp

Klaviyo

HubSpot

ActiveCampaign

Job description

We are looking for a creative and data-driven Email Marketing Specialist to plan, execute, manage, and optimize email marketing campaigns.

The ideal candidate should have hands-on experience in email marketing, marketing automation, audience segmentation, email copywriting, A/B testing, campaign reporting, and performance optimization. This role is ideal for someone who can combine creative writing with data analysis to improve engagement, conversions, and overall campaign performance.

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns aligned with business growth and revenue goals.
• Create and improve automated lifecycle campaigns, including welcome emails, lead nurturing flows, abandoned cart emails, win-back campaigns, and post-purchase sequences.
• Write compelling subject lines, engaging email copy, and clear calls-to-action to improve open rates, click-through rates, and conversions.
• Segment audiences based on behavior, demographics, lifecycle stage, purchase history, engagement level, and campaign goals.
• Conduct A/B testing on subject lines, layouts, send times, CTAs, and email content to improve campaign results.
• Track, analyze, and report key email marketing metrics, including open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, deliverability, and ROI.
• Use campaign data, subscriber behavior, and performance insights to identify improvement opportunities.
• Maintain email list hygiene to ensure database accuracy, subscriber quality, and strong deliverability.
• Ensure all email campaigns follow relevant email marketing regulations, privacy guidelines, and industry best practices.
• Collaborate with Sales, Design, Content, and Marketing teams to ensure consistent messaging and brand alignment.
• Manage integrations between email marketing platforms, CRM systems, and other marketing tools.
• Continuously improve email marketing strategy through testing, reporting, and performance analysis.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of hands-on experience in email marketing, campaign management, or marketing automation.
• Practical experience with platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or similar email marketing tools.
• Strong understanding of automation workflows, audience segmentation, customer journey mapping, and lifecycle marketing.
• Basic knowledge of HTML/CSS for email template customization and troubleshooting.
• Excellent copywriting skills with the ability to create conversion-focused email content.
• Strong analytical skills with the ability to interpret campaign data and prepare clear performance reports.
• Experience with CRM systems and marketing platform integrations.
• Detail-oriented, organized, performance-focused, and able to manage multiple campaigns and deadlines.

Preferred Skills

• Experience in e-commerce, SaaS, B2B, or lead generation campaigns.
• Knowledge of email deliverability, list hygiene, and sender reputation best practices.
• Experience building automated customer journeys and lifecycle campaigns.
• Ability to work effectively with cross-functional teams.

What We Offer

• Competitive compensation package
• Performance-based incentives, where applicable
• Professional training and development opportunities
• Supportive and collaborative work environment
• Career growth opportunities within Marketing and Growth functions
• Paid leaves and other company benefits as per company policy