DV360 Programmatic Media Buyer - REMOTE

zz-Media; Islamabad Capital Territory; Hybrid; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading media company in Islamabad seeks a highly motivated DV360 Programmatic Media Buyer. In this role, you will develop strategies for campaign buying, set up programmatic buys, and optimize campaign performance. Ideal candidates have at least 2 years of experience in programmatic media buying, with strong analytical skills and proficiency in Microsoft Excel. A collaborative and entrepreneurial approach is essential. Good English communication skills are necessary for this position.

Qualifications

• Minimum 2 years’ experience in Programmatic Media buying and Campaign Management in mobile advertising.
• Strong data analysis and mathematics skills required.
• Good English communication skills (written and spoken).

Responsibilities

• Develop campaign buying strategies including ad formats and targeting.
• Set up and launch programmatic campaign buys.
• Monitor live campaigns and optimize delivery.

Skills

Programmatic Media buying

Campaign Management

Data analysis

Microsoft Excel

Problem-solving

Communication

Attention to detail

Education

BS/BA in Marketing, Communications, Advertising, Computer Science or related field

Tools

Google Data Studio

Third-party ad serving technology

Job description

Overview

We’re looking for a highly motivated DV360 Programmatic Media Buyer to join our team. This role will be hands-on in developing campaign plans and strategies, analyzing performance metrics and monitoring campaign goals.

Responsibilities

• Work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, targeting, SSPs, bid strategy, etc.
• Set up and launch programmatic campaign buys
• Calculate and manage bids, win rates, and CPM goals
• Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and refine strategy as needed
• Communicate with third-party vendors to create custom audience segments and collaborate with Programmatic Partnership Manager to monitor and adjust inventory to meet goals, and troubleshoot win rates across exchanges

Requirements

• BS/BA in Marketing, Communications, Advertising, Computer Science or related field
• Minimum of 2 years’ experience in Programmatic Media buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns (especially DV360)
• Strong data analysis and mathematics skills with deep knowledge of Microsoft Excel; knowledge of third-party ad serving technology, digital analytics tools, and real-time bidding experience
• Excellent problem-solving and communication skills, strong attention to detail, and resourceful
• Entrepreneurial in approach to media buying and able to think outside the box to improve media buying efforts
• Good English skills (written and spoken)
• Google Data Studio experience – an advantage
• Communicates successes, failures, and escalations to line manager in a timely manner
• Availability during European working hours