Digital Marketing Specialist-Pakistan

KOZMA & KOZMA SALON; Karachi Division; On-site; PKR 8,469,000 - 14,117,000; Full time

Job summary

A growing international salon company located in Karachi is seeking a Digital Marketing Manager to oversee social ads campaigns, Google ads, and various digital marketing initiatives. The ideal candidate will have strong analytical skills, several years of experience in digital marketing, and be able to drive customer conversion rates effectively. Competitive salary offered in USD, along with three weeks paid vacation and additional benefits.

Benefits

Great salary (Paid in USD)

3 weeks paid vacation

Other benefits will be discussed in interview

Qualifications

• Several years of experience in digital marketing or similar role with proven success in managing paid campaigns with good ROI.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Min 3-5 years of relevant experience.

Responsibilities

• Managing Instagram and Facebook Posts, Boosted Posts, Ads campaigns with maximum ROI.
• Manage Google SEM: PPC, Retargeting Ads, Display Ads with maximum ROI.
• Prepare and present reports regularly.

Skills

Good English & Written Communication

Strong analytical skills

Experience with website analytics tools

Job description

Purpose

Will be responsible for managing social ads campaigns, google ads campaigns, offers, and various digital marketing work to produce the right ROI.

Responsibilities

1. Managing Instagram and Facebook Posts, Boosted Posts, Ads campaigns with maximum ROI.
2. Manage Google SEM: PPC, Retargeting Ads, Display Ads with maximum ROI.
3. Manage offers on our website and social media.
4. Identify and recommend opportunities to improve customer conversion rate.
5. Regularly research keywords to continually expand and optimize.
6. Monitor redirects, click rate, bounce rate, and other KPIs.
7. Identify our buyer persona to better target identified audiences.
8. Prepare and present reports regularly.

Requirements

1. Good English & Written Communication.
2. Strong analytical skills and ability to make decisions using data analytics.
3. Several years of experience in digital marketing or similar role with proven success in managing paid campaigns with good ROI.
4. Well-versed in performance marketing, conversion, and online customer acquisition.
5. Experience with website analytics tools.
6. Ability to come up with offers to increase gross sales.
7. Min 3-5 years of relevant experience.

Benefits

• Salary: Great salary (Paid in USD).
• 3 weeks paid vacation.
• Other benefits will be discussed in interview.

About the Company:

Kozma & Kozma, and Kozma Curl are international salons with branches around Qatar, Dubai and Oman. Kozma Curl brand in addition to owning salons it has its own Curly Products and Ecommerce site. We’re rapidly growing around the region. It’s a fun and great place to work.

Website: www.kozmaandkozma.com / www.kozmacurl.com