Digital Marketing Specialist

DM Clinical Research; Karachi Division; On-site; PKR 558,000 - 892,800; Full time

Job summary

A leading clinical research organization in Karachi seeks a Digital Marketing Specialist to enhance patient recruitment marketing. The ideal candidate will have experience with Facebook Advertising and Google Ads, along with strong people management skills. This role involves developing digital marketing strategies, executing creative initiatives across various platforms, and staying updated on industry trends. Candidates should possess a bachelor's degree in marketing, 2-3 years of ad placement experience, and a knack for creative problem-solving.

Qualifications

• 2-3 years of experience in placing media ads.
• Expert in Facebook Advertising and Google Analytics.
• Must have people management experience.

Responsibilities

• Develop and implement patient recruitment marketing programs.
• Manage the execution of creative marketing strategies.
• Coordinate the creation of digital content with external vendors.

Skills

Facebook Advertising

Google Ads

Creative Thinking

Attention to Detail

People Management

Education

Bachelor's Degree in Marketing

Tools

Google Analytics

Microsoft Office

CRM Systems

Google Suite

Job description

DM Clinical Research, the largest privately-owned clinical research organization in the Houston area and one of the top fifty in the country, is looking for aDigital MarketingSpecialistto join our team.

This position requires a go-getter attitude, attention to detail, and creative thinking. Facebook and Google Ads experience is required for this role. The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Facebook Ads Manager and other social platforms. As a Digital Marketing Manager, you will implement, optimize and report on digital marketing strategies for the company.

Duties & Responsibilities

• Develop and implement patient recruitment marketing programs and digital strategy to maximize the brand presentation, patient experience, and supports the integrated marketing and recruitment strategy.
• Work with corporate marketing and patient recruitment team to maximize existing marketing initiatives and develop new ones.
• Suggest and implement direct marketing methods to increase profitability.
• Stay up to date on research industry insights and digital marketing trends.
• Manage the execution of creative marketing strategies across various platforms including websites/landing pages, social media, print and digital ads, emails, videos, etc.
• Oversee IRB approval processes for all patient recruitment and retention materials, including submission to the IRB.
• Coordinate the creation of digital content with our external vendors (e.g. digital ads, blogs, press releases, etc.)
• Manage relationships between our organization and external advertising vendors, oversee performance across multiple research sites, establish and monitor KPIs and ROI, and maximize overall patient recruitment.
• Execute online and digital marketing programs to drive traffic and generate recruits, ultimately increasing our overall organic presence.
• Other duties as assigned.

Experience & Requirements

• Bachelor's Degree preferred; Marketing degree is a plus
• Marketing Certifications a plus
• Must have people management experience
• 2-3 years experience in placing media ads
• Previous experience in diagnostics, clinical, pharmaceuticals or other heal related industry a plus
• Expert in Facebook Advertising and Google AnalyticsExceptional written and verbal communication skills to a variety of audiences
• Highly creative - brings new ideas and innovative approaches to tasks
• Demonstrates effective oral, written and visual communication skills
• Demonstrates ability to handle multiple projects and details simultaneously
• Flexible - able to respond quickly to shifting priorities and demands
• Advanced knowledge of Microsoft Office, CRM systems and Google Suite
• Ability to work independently, plan and prioritize with minimal guidance
• Must be detail oriented
• Proficient problem solving and strategic decision making ability