Digital Marketing Manager

Alpha Renewables (Smc-Pvt) Ltd; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

A leading company in Information Technology and Services is seeking an SEO Specialist in Lahore. The role involves managing SEO strategies, improving search rankings, and collaborating on content marketing to drive traffic and conversions. The ideal candidate will have a strong grasp of SEO best practices and excellent communication skills.

Qualifications

• Thorough knowledge of search ranking and optimization factors.
• Experience with data-driven SEO analysis.
• Excellent written and oral communication skills.

Responsibilities

• Manage both on-site and off-site SEO efforts.
• Collaborate with content marketing and contributors to create quality SEO content.
• Set goals based on search engine performance metrics.

Skills

Digital marketing strategies

SEO analysis

Communication skills

Job description

You will be responsible for identifying and executing opportunities to improve the company’s and content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.

Responsibilities:

• Manage both on-site and off-site SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage organic search engine performance and set goals based on site impressions, clickthrough rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes in SEO and major search engines.

Requirements:

• Ability to develop digital marketing strategies.
• Thorough knowledge of search ranking and optimization factors and key algorithm updates.
• Experience with data-driven SEO analysis and optimization.
• Excellent written and oral communication skills.
• Experience working on e-commerce and affiliate websites.

Location: Information Technology and Services - Lahore, Pakistan