Digital Marketing Manager

Growthecho Pvt Ltd.; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading digital marketing firm in Lahore is seeking an experienced Digital Marketing Manager. The role involves analyzing brand positioning, managing a team, and developing effective SEO and SEM strategies. Candidates must have at least 2 years of e-commerce experience, excellent communication skills, and preferably a background in digital marketing. This full-time position offers a competitive salary range of 60,000 - 80,000 PKR.

Qualifications

• Minimum 2 years of experience in e-commerce as a brand manager.
• Excellent written and verbal communication skills.
• Digital marketing certification preferred.

Responsibilities

• Analyze brand positioning and consumer insights.
• Manage a team of marketing professionals.
• Develop strategic plans and go-to-market strategies.

Skills

Knowledge of Amazon terms

E-commerce experience

Campaign design

SEO knowledge

Analytical skills

Self-learner

Education

Bachelor's or Master's degree in Business Administration, IT

Job description

Graduation, master's degree preferred (MBA, Engineering, Marketing)

We are looking for an experienced Digital Marketing Manager with the following skills and responsibilities:

Key Qualifications:

• Knowledge of all Amazon terms, software, and systems
• Minimum 2 years of experience in e-commerce as a brand manager under the Amazon business model or experience with well-known brands
• Experience designing campaigns for brands
• Understanding of the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
• Analytical and critical thinking skills
• Business exposure and overall understanding
• Self-learner with research skills and quick comprehension

Responsibilities:

• Analyzing brand positioning and consumer insights
• Shaping and communicating the company's vision and mission
• Translating brand elements into strategic plans and go-to-market strategies
• Managing a team of marketing professionals working on brand initiatives

Qualifications:

• Bachelor's or Master's degree in Business Administration, IT, or equivalent
• Excellent written and verbal communication skills, both remotely and face-to-face
• Proven experience as a brand manager or digital marketing certification preferred

Job Details:

• Full-time, day shift (9 am - 5 pm)
• Salary: 60,000 - 80,000 PKR
• Location: Lahore (office-based)

Job Scope:

• SEO and SEM strategies to ensure visibility
• Data analysis
• Social media management
• Pay-per-click and social media advertising