Digital Marketing Manager

Leyjao LLP; Lahore; On-site; PKR 4,249,000 - 8,499,000; Full time

Job summary

A digital marketing firm is seeking a Digital Marketing Specialist to lead SEO/SEM campaigns and manage various digital marketing strategies. The role requires creativity, strong analytical skills, and experience in optimizing campaigns across channels. Candidates should have a BS/MS in marketing and a solid understanding of tools like Google Analytics and AdWords. This position offers the opportunity to work in a vibrant and challenging environment.

Qualifications

• Proven experience in managing SEO/SEM and digital campaigns.
• Experience with A/B testing and optimizing user funnels.
• Solid understanding of website analytics and ad serving tools.

Responsibilities

• Plan and execute all digital marketing strategies.
• Measure and report performance based on goals.
• Collaborate with internal teams to optimize user experience.

Skills

SEO/SEM management

Social media strategy

Analytical skills

Creative campaign development

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Google AdWords

Job description

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Specification

• Requirements
  • BS/MS degree in marketing or a related field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement