Digital Marketing & Lead Generation Specialist

Loops Over; Punjab; On-site; PKR 500,000 - 900,000; Full time

Job summary

Loops Over is seeking a digital marketing professional in Punjab, Pakistan, to drive LinkedIn outreach, content creation, and email campaigns. The role focuses on identifying potential B2B clients, crafting personalized messages, and managing lead generation for scheduling client meetings.

The candidate should have 1-3 years in digital marketing or lead generation, strong English writing skills, and familiarity with LinkedIn prospecting and relevant tools.

Qualifications

• 1-3 years of experience in digital marketing or lead generation.
• Strong English writing and communication skills.
• Experience with LinkedIn prospecting and outreach.
• Good graphic design skills using Canva or similar tools.
• Understanding of cold email marketing and B2B lead generation.

Responsibilities

• Find and connect with potential clients on LinkedIn.
• Create personalized outreach messages and follow-ups.
• Manage LinkedIn prospecting and lead generation campaigns.
• Design engaging LinkedIn and social media posts.
• Write engaging LinkedIn posts and captions.
• Develop marketing content that attracts potential clients.
• Write promotional and business content.
• Write professional cold emails and follow-up sequences.
• Create personalized email outreach campaigns.
• Optimize email content to improve response rates.
• Research and identify potential B2B clients.
• Build and manage targeted lead lists.
• Generate qualified leads and help schedule client meetings.
• Track outreach performance and campaign results.

Skills

LinkedIn prospecting

Copywriting

Lead generation

Digital marketing

English writing

Tools

LinkedIn Sales Navigator

Apollo.io

HubSpot

Job description

Key Responsibilities:

• Find and connect with potential clients on LinkedIn.


• Create personalized outreach messages and follow-ups.


• Manage LinkedIn prospecting and lead generation campaigns.

Social Media Post Design

• Design engaging and professional LinkedIn and social media posts.


• Create graphics, carousels, and promotional content.


• Work with tools like Canva or Adobe Photoshop.

Content Writing & Copywriting

• Write engaging LinkedIn posts and captions.


• Develop marketing content that attracts potential clients.


• Write compelling promotional and business content.

Email Marketing

• Write professional cold emails and follow-up sequences.


• Create personalized email outreach campaigns.


• Optimize email content to improve response rates.

Lead Generation

• Research and identify potential B2B clients.


• Build and manage targeted lead lists.


• Generate qualified leads and help schedule client meetings.


• Track outreach performance and campaign results.

Requirements:

• 1-3 years of experience in digital marketing or lead generation.


• Strong English writing and communication skills.


• Experience with LinkedIn prospecting and outreach.


• Good graphic design skills (Canva or similar tools).


• Understanding of cold email marketing and B2B lead generation.


• Ability to work independently and meet targets.


• Experience with tools such as LinkedIn Sales Navigator, Apollo.io, or HubSpot is a plus.

Job Type: Full-time

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