Digital Marketing Expert

Document Solutions Pakistan (Pvt.) Ltd.; Islamabad Capital Territory; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading digital marketing firm in Islamabad seeks a Marketing Specialist to build and execute a comprehensive digital strategy. The ideal candidate will have 2–4 years of B2B or IT marketing experience, strong skills in Google Ads and social media marketing. Responsibilities include running targeted campaigns, managing content calendars, and optimizing the company's digital presence. This role offers the opportunity to make a significant impact in a growing company.

Qualifications

• 2–4 years experience in B2B or IT/tech marketing.
• Hands-on experience with digital advertising platforms.
• Strong communication and branding skills.

Responsibilities

• Build a strong digital presence across various platforms.
• Run and manage targeted advertising campaigns.
• Create content calendars and manage lead generation.

Skills

B2B marketing

Digital strategy

SEO basics

Google Ads

LinkedIn Ads

Content management

Tools

Google Analytics 4

Meta Pixel

SEMrush

Yoast

Job description

Job Description

We’re looking for someone who can build and execute a full digital strategy.

Your responsibilities will include:

Strategy & Branding

• Build a strong digital presence across LinkedIn, Google, and relevant B2B platforms
• Help craft brand messaging for tenders, OEMs, and clients
• Support website SEO and content alignment

Advertising & Outreach

• Run and manage targeted campaigns on Google, LinkedIn, and Facebook (where relevant)
• Design ad creatives (or coordinate with designer)
• Set up basic tracking and reporting (GA4, Meta Pixel, etc.)

Content & Lead Gen

• Create or manage content calendars: posts, client case studies, solution showcases
• Launch lead generation forms or simple landing pages

Ideal Candidate

• 2–4 years experience in B2B or IT/tech marketing
• Hands‑on with Google Ads, LinkedIn Ads, Meta Business Suite
• Familiar with SEO basics and tools (e.g., SEMrush, Yoast, etc.)
• Strong communication skills and a good eye for branding
• Knows how to drive leads and awareness, not just likes

Job Specification

• Strategic Marketing & Campaign Planning
• Social Media Marketing
• Email Marketing & Automation
• Google Ads
• Search Engine Optimization (SEO)
• Analytics & Reporting