Digital Marketing

Avanza Solutions; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A tech company in Karachi seeks a passionate Digital Marketing Specialist to enhance brand presence through LinkedIn campaigns, generate leads, and optimize digital performance. Ideal candidates have proven digital marketing experience and excellent communication skills. This full-time position offers a dynamic work environment with a focus on collaboration.

Qualifications

• Proven experience in digital marketing, particularly with LinkedIn.
• Strong analytical skills to derive insights from web analytics.

Responsibilities

• Manage and optimize LinkedIn paid campaigns for lead generation.
• Create engaging content for social media platforms.
• Track and analyze performance metrics to assess campaign effectiveness.

Skills

Digital marketing expertise

Social media marketing

Content writing

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Avanza Solutions is looking for a passionate and skilled individual to join our team.

Position: Digital Marketing Specialist

Location: Onsite - Karachi

Experience: 3-5 Years

Shift: Day shift (Mon-Fri)

Employment Type: Full-Time

Role Overview:

We are seeking a highly motivated Digital Marketing Specialist with expertise in LinkedIn paid campaigns and lead generation. This role is crucial in enhancing our brand presence, generating qualified leads, and optimizing digital channel performance. Responsibilities include managing LinkedIn campaigns end-to-end, creating impactful content, analyzing performance metrics, and collaborating with cross-functional teams to align marketing strategies with business objectives.

Key Responsibilities:

• Plan, manage, and optimize LinkedIn paid campaigns to increase engagement and generate high-quality leads.
• Create engaging and professional content tailored for social media platforms.
• Track, measure, and analyze web analytics to evaluate campaign effectiveness and ROI.
• Collaborate with internal teams to develop impactful marketing strategies.
• Communicate the company's value proposition effectively to target audiences.

Qualifications:

• Proven experience in digital marketing, social media marketing, and communication.
• Hands-on expertise in LinkedIn campaigns and lead generation.
• Strong understanding of web analytics with the ability to derive actionable insights.
• Excellent content writing and communication skills.
• Strong analytical and problem-solving abilities.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Ability to work independently and collaboratively within a team.