Digital Marketing

Mahmood and Sons; Abbottabad; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading marketing firm in Abbottabad is seeking a Digital Marketing Specialist to manage and optimize campaigns across various digital channels. The ideal candidate will be responsible for analyzing data, creating engaging content, and implementing effective strategies to grow revenue. Strong skills in SEO, SEM, and social media are essential. This role offers an opportunity to contribute to innovative marketing solutions.

Qualifications

• Experience in managing digital marketing campaigns throughout their lifecycle.
• Strong knowledge of Google Ads and social media marketing.
• Ability to create engaging content and marketing materials.

Responsibilities

• Develop and execute digital marketing strategies to grow revenue.
• Manage and optimize multiple digital marketing channels.
• Analyze data to inform future campaign improvements.

Skills

Digital marketing campaign management

SEO and SEM

Content writing

Social media strategy

Data analysis

Tools

Canva

Adobe Photoshop

Mailchimp

Job description

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Job Specification

• Maneuver digital marketing campaigns through all areas of the project life cycle.
• Clearly, understand and implement digital marketing campaigns which fit client needs.
• Target and design online and print campaigns, supported by events, while reaching key audiences, increasing engagement and achieving targeted outcomes.
• Proactively manage all digital marketing channels.
• Research and identify new channels to help Brain Storm grow even faster.
• Identify, address and resolve ad operations issues that adversely affect campaigns in order.
• Optimize existing campaigns and drive future performance through testing.
• Social Media Strategy and Integration.
• Achieving monthly lead generation target using the digital platform.
• Manage the strategy and setup of all digital paid campaigns.
• Stay up-to-date with Digital Marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Actively contributing to the growth strategy and wider business plan and Networking with industry contacts.
• Developing marketing materials using Canva, Adobe, Photoshop
• Scheduling and posting weekly social media posts
• Content writing,Social media captions, Blog writing, Email marketing (Mailchimp)
• Monthly Basis Inbound Marketing strategy (Google Ads, social media ads, Email Marketing and giveaways and discounts offer on social media)
• Monitoring SEO and content development
• Managing all Ecommerce customer service comments and queries via website chat, social media direct messages, emails and phone calls
• Uploading and maintaining images, short and long descriptions, technical specifications, pricing, promotion codes and product attributes for all categories at Ecommerce sites
• Creating content from scratch for images to be used as marketing campaigns
• Intermediate knowledge of HTML coding required to alter and change website language and interface
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills Strong knowledge of Ad words and Ad sense.