CRM (HubSpot) & Marketing Operations Associate - Makula

taraki-search; Karachi Division; Hybrid; PKR 5,277,000 - 9,148,000; Full time

Benefits offered by this job

Direct collaboration with Outbound Mgr

Exposure to Clay tools

Real CRM ownership

Hybrid work model

Compensation remitted in Euros

Job summary

Makula Technology GmbH (makula.io) seeks a HubSpot-proficient CRM & Marketing Operations Associate to own our HubSpot CRM from day one. You will diagnose, fix, and maintain a clean CRM as we scale our outbound pipeline across the Karachi team and Europe.

You will report to the Outbound Marketing Manager, build lists, dashboards, and reports, and ensure data integrity for a data-driven outreach strategy with a hybrid work setup in Karachi.

Qualifications

• Must have 2+ years of independent HubSpot experience with hands-on workflow creation, property management, lists and pipelines.
• Proven ability to clean and restructure a CRM with dirty data (duplicates, mismatched properties, broken stages).
• Strong understanding of lead lifecycle stages and sales reporting impact.
• Able to build HubSpot reports and dashboards without guidance.
• Excellent written English and meticulous data accuracy.

Responsibilities

• Audit the existing HubSpot setup, identify duplicates and data issues, and fix lifecycle stages.
• Own CRM health by ensuring records are complete, correctly staged, and assigned as leads enter the system.
• Build segmented lists based on ICP criteria (company type, size, industry, geography).
• Set up HubSpot properties, workflows, and enrollment logic to support outbound motion.
• Maintain clean pipeline reporting with accurate deal stages and lead sources.

Skills

HubSpot expertise

CRM data hygiene

Lead lifecycle knowledge

Dashboard reporting

Attention to detail

Written English

Tools

Zapier

Make

Webhooks

Clay data enrichment

Job description

Our client Makula is looking for CRM (HubSpot) & Marketing Operations Associate in Karachi.

Role:

CRM (HubSpot) & Marketing Operations Associate

Location:

Hybrid, Karachi office (minimum 3 days per week)

Salary:

Remitted in EURO

Company

At Makula Technology GmbH (makula.io), we are disrupting the manufacturing industry. We are a B2B SaaS company operating between Germany and Pakistan, helping small and medium-sized machine manufacturers digitize after-sales service and ensure continuous operations despite internal and external uncertainties.

Role Overview

We are looking for a HubSpot-proficient CRM & Marketing Operations Associate to take full ownership of our HubSpot CRM from day one. This is not a learning-on-the-job HubSpot role — you will be expected to come in, immediately diagnose the current state of our CRM, fix existing issues, and maintain a clean, structured system as we scale our outbound pipeline. You will work directly under the Outbound Marketing Manager who leads outbound strategy and automation, and your job is to make sure the CRM backbone supports that motion without gaps.

Responsibilities

HubSpot CRM Ownership

• Conduct a full audit of the existing HubSpot setup — identify duplicate contacts and companies, fix incorrect lifecycle stages, and resolve structural and data integrity issues
• Take ongoing ownership of CRM health — as new leads enter the system, ensure every record is complete, correctly staged, and properly assigned
• Build and maintain segmented contact lists based on ICP criteria: company type, employee count, industry, and geography
• Set up and manage HubSpot properties, workflows, and enrollment logic that support the outbound motion led by the Outbound Marketing Manager
• Maintain clean, reliable pipeline reporting — deal stages, lead source tracking, and conversion visibility must always reflect accurate data

Campaign Support

• Manage the technical sync between HubSpot and outbound campaign tools — ensuring reply statuses, bounces, and sequence completions write back correctly to contact records
• Enroll leads into the correct sequences based on ICP segment and campaign criteria defined by the Outbound Marketing Manager
• Flag and resolve data hygiene issues across active campaigns before they impact SDR performance

Reporting

• Own HubSpot dashboards and reporting — pipeline health, lead source performance, SDR activity, and stage conversion rates
• Produce a weekly CRM health snapshot covering data completeness, active lead status, and any anomalies

Requirements

• Minimum 2 years of independent, hands‑on HubSpot experience — this is the single most important requirement. You must have managed a HubSpot CRM on your own: building workflows, managing contact properties, creating lists, configuring pipelines, and troubleshooting data issues
• Proven ability to clean and restructure a CRM that has accumulated dirty data — duplicates, mismatched properties, broken lifecycle stages
• Solid understanding of how lead lifecycle stages work and why accuracy at each stage matters for sales reporting
• Comfortable building HubSpot reports and dashboards without guidance
• Strong attention to detail — data errors should bother you instinctively
• Good written English

Preferred

• Experience integrating HubSpot with outbound campaign or automation tools
• Familiarity with how enriched lead data maps to CRM contact properties
• Basic knowledge of Zapier, Make, or webhook-based integrations
• Exposure to Clay or similar data enrichment tool

What We Offer

• Direct collaboration with an experienced outbound marketing manager on a live, scaling pipeline
• Exposure to Clay, modern outbound toolstack, and multi-channel outbound automation
• Real ownership — you will be the CRM authority on the team
• Hybrid working model with standard business hours
• Compensation remitted in Euros

We value diversity and welcome applications regardless of gender, nationality, ethnic or social origin, religion or belief, physical abilities and age.