Creative Lead

Sharp Brains; Lahore; On-site; PKR 1,451,000 - 1,897,000; Full time

Job summary

Sharp Brains in Lahore, Pakistan, is seeking a hands-on Creative Lead to own the creative direction across brand, marketing, website, and influencer initiatives. You’ll move fast from landing pages to scripts and influencer ideas, blending design with compelling copy and video concepts.

You’ll work on campaigns across Instagram, TikTok, YouTube, and more, collaborating closely with marketing to deliver high-quality creative that elevates the brand.

Qualifications

• 2–5+ years of experience in creative, marketing, advertising, agency, startup, or brand environment.
• Excellent visual/design sense and strong attention to detail.
• Comfortable across design, content, copywriting, video concepts, web, and social media.
• Strong understanding of what makes content engaging and shareable.
• Experience with Canva + Adobe; Figma is a plus.
• Strong writing and communication skills.
• Comfortable identifying and working with influencers/creators.
• Hands-on, proactive, and able to execute without detailed directions.
• Willing to do the work, not just provide direction.

Responsibilities

• Own the overall creative direction and visual identity across marketing and brand.
• Design landing pages, website sections, emails, ads, social posts, presentations, and other marketing materials.
• Create and edit designs using Canva, Adobe Creative Suite, Figma, or similar.
• Write creative briefs, concepts, hooks, and short-form video scripts.
• Develop content ideas for Instagram, TikTok, YouTube, and other channels.
• Identify relevant influencers and creators for the brand.
• Conduct influencer outreach and build relationships with creators.
• Recommend content/video directions for influencers based on audience and style.
• Develop concepts for influencer campaigns and UGC.
• Work with marketing to turn ideas into high-quality creative quickly.
• Help improve the brand’s creative, messaging, and overall aesthetic.

Skills

Creative direction

Graphic design

Video concepts

Copywriting

Influencer outreach

Content strategy

Figma

Canva

Adobe Suite

Web design

Communication

Tools

Canva

Adobe Creative Suite

Figma

Job description

Creative Lead

Sharp Brains Lahore, Punjab, Pakistan (On-site)

Night Shift from 8 pm to 5 am.

About the Role

We’re looking for a highly creative, hands‑on Creative Lead who can own the creative direction and execution across our brand, marketing, website, content, and influencer initiatives.

This is a generalist creative role for someone with strong design instincts who can move quickly and do a little bit of everything—from designing landing pages and marketing assets to writing video scripts and developing influencer content ideas.

What You’ll Do

• Own the overall creative direction and visual identity across marketing and brand.
• Design landing pages, website sections, emails, ads, social posts, presentations, and other marketing materials.
• Create and edit designs using tools such as Canva, Adobe Creative Suite, Figma, or similar.
• Write creative briefs, concepts, hooks, and short‑form video scripts.
• Develop content ideas for Instagram, TikTok, YouTube, and other channels.
• Identify relevant influencers and creators for the brand.
• Conduct influencer outreach and help build relationships with creators.
• Recommend what types of content/videos individual influencers should create based on their audience and style.
• Develop creative concepts for influencer campaigns and UGC.
• Work closely with the marketing team to turn ideas into high‑quality creative quickly.
• Help continuously improve the brand’s creative, messaging, and overall aesthetic.

What We’re Looking For

• 2–5+ years of experience in a creative, marketing, advertising, agency, startup, or brand environment.
• Excellent visual/design sense and strong attention to detail.
• Comfortable working across design, content, copywriting, video concepts, web, and social media.
• Strong understanding of what makes content engaging and shareable.
• Experience with Canva + Adobe; Figma or other design tools are a plus.
• Strong writing and communication skills.
• Comfortable identifying and working with influencers/creators.
• Highly proactive, resourceful, and able to execute without needing everything spelled out.
• Someone who is hands‑on and willing to do the work, not just provide creative direction.

Ideal Candidate

You’re the kind of person who can be given a new product launch and say:

“I’ll figure out the landing page, the creative, the campaign concept, the scripts, the influencer list, the outreach, and the content ideas.”

You have a strong creative eye, understand modern internet culture and social content, and can turn an idea into something that actually gets made.

Location: Lahore

Employment Type: Full-time 8pm to 5am, Mon- Sat

Compensation: 150K