Creative Lead

Win Win Marketing and Developers; Islamabad; On-site; PKR 1,500,000 - 2,800,000; Full time

Job summary

Win Win Marketing and Developers in Islamabad seeks a Creative Lead to guide the company's creative direction across branding, digital campaigns, social media, video production, events, and marketing materials. You will lead designers, editors, content teams, and production activities, ensuring high-quality execution and consistent branding across all channels.

The role requires strong leadership, hands-on content creation, and a portfolio demonstrating impact on real estate marketing and

Qualifications

• Bachelor's degree in Graphic Design, Media, Marketing, Visual Communication, or related field.
• 4-6+ years of relevant experience including team leadership.
• Real estate or property marketing experience is strongly preferred.
• Strong portfolio showcasing branding, video production, digital content, and social media creatives.
• Excellent leadership and communication skills.

Responsibilities

• Lead the overall creative direction and visual identity of the company and its real estate projects.
• Develop creative concepts for marketing campaigns, project launches, events, digital media, and promotional activities.
• Manage and guide Graphic Designers, Video Editors, Content Creators, and other creative resources.
• Review and approve designs, videos, animations, social media creatives, brochures, presentations, and other marketing materials.
• Translate marketing briefs into strong creative concepts, campaign themes, and visual communication.
• Ensure consistent branding, design standards, tone, and visual quality across all platforms.
• Supervise video shoots, photography, editing, post-production, and other production activities.
• Coordinate closely with the Marketing, Digital Media, Sales, Brand, and Production teams.
• Manage multiple creative projects simultaneously while ensuring quality and timely delivery.
• Develop innovative ideas to improve brand visibility, customer engagement, and campaign effectiveness.

Skills

Team leadership

Creative thinking

Branding

Communication skills

Project management

Education

Bachelor's degree in Graphic Design, Media, Marketing, Visual Communication, or related field

Tools

Adobe Creative Suite

Video production

Graphic design software

Job description

The Creative Lead will be responsible for leading the company's creative direction and ensuring high-quality execution across branding, digital campaigns, social media, video production, project launches, events, and other marketing materials. The role requires strong leadership, creative thinking, and hands‑on experience managing designers, video editors, content teams, and production activities.

Key Responsibilities:

• Lead the overall creative direction and visual identity of the company and its real estate projects.
• Develop creative concepts for marketing campaigns, project launches, events, digital media, and promotional activities.
• Manage and guide Graphic Designers, Video Editors, Content Creators, and other creative resources.
• Review and approve designs, videos, animations, social media creatives, brochures, presentations, and other marketing materials.
• Translate marketing briefs into strong creative concepts, campaign themes, and visual communication.
• Ensure consistent branding, design standards, tone, and visual quality across all platforms.
• Supervise video shoots, photography, editing, post-production, and other production activities.
• Coordinate closely with the Marketing, Digital Media, Sales, Brand, and Production teams.
• Manage multiple creative projects simultaneously while ensuring quality and timely delivery.
• Conduct brainstorming sessions and provide clear creative direction to the team.
• Monitor current design, advertising, social media, video, and real estate marketing trends.
• Work with external agencies, photographers, production houses, printers, and vendors when required.
• Review team performance, distribute workload, and ensure deadlines are achieved.
• Develop innovative ideas to improve brand visibility, customer engagement, and campaign effectiveness.

Requirements: Bachelor's degree in Graphic Design, Media, Marketing, Visual Communication, or a related field; ideally 4-6+ years of relevant experience, including team leadership. Real estate or property marketing experience is strongly preferred. The candidate should have a strong creative portfolio and good understanding of Adobe Creative Suite, video production, branding, digital content, and social media creatives, along with excellent leadership and communication skills.