Controller (E-commerce)

Activate Talent; Pakistan; On-site; PKR 2,500,000 - 4,500,000; Full time

Job summary

Activate Talent in Pakistan is seeking an experienced Controller to own accounting and financial operations end to end. This hands-on role drives accurate reporting, streamlined close cycles, and proactive insights to leadership in a fast-paced ecommerce environment.

You will manage the accounting function, lead the monthly close, oversee inventory and revenue reporting across Shopify, Amazon US/Canada, and wholesale, and collaborate with cross-functional teams on budgeting and strategic

Qualifications

• Experience as a Controller or senior accounting leader in ecommerce with high revenue.
• Extensive QuickBooks Online experience managing accounting operations.
• Strong understanding of inventory accounting and COGS.
• Experience with Shopify, Amazon US/Canada, and wholesale accounting.
• Proven ability to shorten monthly close while improving accuracy.

Responsibilities

• Own accounting operations from start to finish and manage close processes.
• Oversee GL, reconciliations, journal entries, accruals, and financial statements.
• Oversee inventory accounting, COGS, and inventory reconciliations.
• Reconcile revenue across multiple sales channels (Shopify, Amazon US/Canada, wholesale).
• Develop financial reporting dashboards and provide proactive leadership insights.
• Identify opportunities to improve accounting controls and processes.
• Partner with cross-functional teams for budgeting, forecasting, and planning.
• Assist with audits, tax prep, and compliance.

Skills

Controller experience

QuickBooks Online

Financial analysis

Cross-functional partnering

Education

CPA or equivalent

Tools

Shopify

ERP systems

Amazon US/Canada

Job description

We're looking for an experienced Controller to take ownership of our accounting and financial operations from end to end. This is a hands-on role for someone who thrives in a fast-paced e-commerce environment and can bring accuracy, efficiency, and strategic insight to our financial reporting.

You'll own the accounting function, lead the monthly close process, and ensure our financials provide leadership with timely, actionable insights. Beyond maintaining the books, you'll proactively improve reporting, streamline processes, and help the business make smarter financial decisions.

What You'll Do:

• Own the company's accounting operations from start to finish using QuickBooks Online.
• Lead and continuously improve the monthly, quarterly, and year-end close processes, reducing close timelines while increasing accuracy.
• Manage general ledger, account reconciliations, journal entries, accruals, and financial statement preparation.
• Oversee inventory accounting, cost of goods sold (COGS), and inventory reconciliations.
• Reconcile and report revenue across multiple sales channels, including Shopify, Amazon US, Amazon Canada, and wholesale.
• Ensure financial reporting is accurate, timely, and aligned with business objectives.
• Develop and enhance financial reporting dashboards and provide proactive insights to leadership.
• Identify opportunities to improve accounting processes, controls, and operational efficiency.
• Partner with cross-functional teams to support budgeting, forecasting, and strategic planning.
• Assist with audits, tax preparation, and compliance requirements.
• Maintain strong internal controls and ensure adherence to accounting best practices.

Must-Have Qualifications:

• Proven experience as a Controller or senior accounting leader within an e-commerce business, ideally supporting an 8+ figure revenue company.
• Extensive experience using QuickBooks Online to manage accounting operations.
• Strong understanding of:
• Inventory accounting
• Cost of Goods Sold (COGS)
• Shopify
• Amazon US and Canada
• Wholesale accounting
• Demonstrated success owning and improving the monthly close process, with a track record of shortening close timelines while improving financial accuracy.
• Highly proactive, with the ability to identify reporting needs and recommend improvements without being prompted.
• Strong analytical, organizational, and problem-solving skills.
• Excellent attention to detail and commitment to financial accuracy.

Nice-to-Have Qualifications:

• Experience with import accounting, tariffs, HTS codes, and international product costing.
• Familiarity with inventory management and ERP systems.
• Experience supporting high-growth, consumer product or DTC brands.
• CPA or equivalent accounting qualification.

What Success Looks Like:

• Delivers accurate, timely financial reporting with a streamlined monthly close process.
• Provides proactive financial insights that help drive business decisions.
• Maintains clean, reliable financial records across all sales channels.
• Continuously improves reporting, controls, and accounting processes.
• Serves as a trusted financial partner to leadership, helping the business scale with confidence.