Content Writer

Bestaxca; Lahore; On-site; PKR 5,909,000 - 9,286,000; Full time

Job summary

Wide Ripples Digital Inc., a digital marketing agency, seeks an SEO Copywriter to craft search-optimized content that strengthens brand presence and drives organic traffic. You will work with marketing and design teams to align content with SEO best practices and brand strategy.

Responsibilities include creating SEO-focused content for websites, blogs, emails, and PPC assets, performing keyword research, and staying ahead of algorithm updates.

Qualifications

• Proven experience as an SEO Copywriter with a strong portfolio.
• Deep understanding of SEO best practices, search intent and content marketing.
• Proficiency in SEO tools and ability to optimize content accordingly.
• Excellent writing and editing skills with adaptable tone for audiences.
• Knowledge of HTML and WordPress for content formatting.
• Ability to collaborate with cross-functional teams and align content with goals.
• Strong analytical skills to interpret SEO data and refine strategies.
• Experience writing ad copy, social media content, and email campaigns is a plus.

Responsibilities

• Develop SEO-optimized content for websites, blogs, landing pages and ads.
• Conduct keyword research and implement strategic placements for higher rankings.
• Optimize existing content for search intent, readability and conversions.
• Create meta titles, descriptions and CTAs to boost CTR.
• Collaborate with designers, developers and marketers to ensure engaging content.
• Stay updated with Google algorithm changes and SEO trends.
• Implement on-page SEO techniques including internal linking and structured data.
• Analyze content performance using SEO tools and refine strategies.
• Write persuasive content for email campaigns, social media and PPC ads.

Skills

SEO copywriting

SEO knowledge

SEO tools

Writing & editing

HTML & WordPress

Cross-functional teamwork

Analytics

Content marketing

Tools

Google Search Console

Ahrefs

SEMrush

Yoast

Rank Math

Job description

Bestax Chartered Accountants | Full time

Bestax Chartered Accountants is a team of dedicated, and qualified public accountants, located at the heart of Dubai, Business Bay and offers numerous services such as VAT, Corporate Tax & Excise Consultancy, Accounting & Bookkeeping Services, Audit & Assurance services, Internal Audits, Software Solutions, Business Setup Services, ESR, UBO and AML Compliance and other financial and business consultancy services.

Job Description

Wide Ripples Digital Inc., a digital marketing agency, is seeking a highly skilled SEO Copywriter with strong expertise in SEO-driven content creation. This role plays a key part in strengthening our brand’s online presence and increasing organic traffic through strategic, high-quality content that is designed to rank well and deliver results.

As an SEO Copywriter, you will be responsible for developing engaging, search-optimized content that improves visibility, drives audience engagement, and supports conversions. You will collaborate closely with the marketing and design teams to ensure all digital content aligns with current SEO best practices, industry trends, and the overall brand strategy.

Key Responsibilities:

• Develop SEO-optimized content for websites, blogs, landing pages, and paid ads.
  
• Conduct keyword research and implement strategic placements for higher search rankings .
  
• Optimize existing content for search intent, readability, and conversions .
  
• Create compelling meta titles, descriptions, and CTAs to boost click-through rates.
  
• Collaborate with designers, developers, and marketers to ensure content is engaging and user-friendly .
  
• Stay up-to-date with Google algorithm updates, content trends, and SEO advancements .
  
• Implement on-page SEO techniques, including internal linking, structured data, and multimedia optimization .
  
• Analyze content performance using SEO tools like Google Analytics, Ahrefs, SEMrush , and refine strategies accordingly.
  
• Write persuasive content for email campaigns, social media, and PPC ads to support broader digital marketing efforts.
  

Requirements

• Proven experience as an SEO Copywriter with a strong portfolio of high-ranking, high-converting content.
  
• Deep understanding of SEO best practices , search intent, and content marketing strategies.
  
• Proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush, Yoast, Rank Math, etc.) .
  
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
  
• Knowledge of basic HTML and WordPress for content formatting and optimization.
  
• Ability to work with cross-functional teams and align content strategies with business goals.
  
• Strong analytical skills to interpret SEO data and optimize content performance .
  
• Experience writing ad copy, social media content, and email marketing campaigns is a plus.
  
• Competitive salary and benefits package.
• Opportunities for professional growth and career advancement.
• A dynamic and creative work environment where your skills will be at the forefront of online marketing innovations.