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Pakistan Digital Authority is seeking a senior leader to head citizen experience strategy and oversee end-to-end public service journeys. You will translate citizen needs into redesigned services across institutions, basing decisions on research and measurable outcomes.
You will build a centre of excellence for design, establish governance, and partner with the Chief Product Officer to map journeys into product roadmaps while maintaining visibility of non-digital steps.
Role Purpose
Lead PDA’s citizen experience strategy and oversight of end-to-end public service journeys. Establish a practical approach to understanding citizen needs, redesigning services across institutions and measuring whether services become easier, more inclusive and more effective.
Bachelor’s degree in Human-Computer Interaction, Service Design, Design, Psychology, Social Sciences, Public Policy or a related discipline. A relevant master’s degree is preferred. Qualifications must meet PDA’s applicable recognition and equivalence requirements.
Essential experience
Desirable experience
Leadership of service design, experience strategy or transformation engagements in consulting, professional services or technology advisory is desirable. Equivalent achievements within public services, regulated organisations, technology companies or specialist design firms will be equally considered. Experience addressing disability access, language, digital literacy and assisted service needs is advantageous.
Key competencies
Service design; mixed-method user research; journey governance; accessibility and inclusion; experience measurement; influence without line authority; design leadership.
Eligibility Criteria
15 Years