Brand Strategy & CSR Lead

SSGC LPG Limited; Karachi Division; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

SSGC LPG Limited is seeking an experienced Marketing/Brand Manager in Karachi to lead brand strategy and ensure consistent messaging across traditional and digital channels. You will shape brand identity, track performance, and collaborate with cross-functional teams including CSR to strengthen market presence.

The role requires an MBA in Marketing with 4+ years of relevant experience and a proven track record in brand stewardship and strategic marketing initiatives.

Qualifications

• MBA preferably in Marketing with at least 4 years of relevant experience.
• Experience in brand management and marketing communications.
• Knowledge of market research and NPD processes.

Responsibilities

• Establish and grow the brand equity of SSGC brands under purview.
• Develop and update long-range operating plans (LROPs) detailing branding futures.
• Lead brand positioning and value propositions, manage portfolios through NPD aligned with market research.

Skills

Brand management

Marketing communications

Market research

NPD planning

Education

MBA in Marketing

Job description

SSGC LPG Limited is seeking an experienced Marketing/Brand Manager in Karachi to lead brand strategy and ensure consistent messaging across traditional and digital channels. You will shape brand identity, track performance, and collaborate with cross-functional teams including CSR to strengthen market presence.

The role requires an MBA in Marketing with 4+ years of relevant experience and a proven track record in brand stewardship and strategic marketing initiatives.