Brand Storyteller & Social PR Lead

Brickstech; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Brickstech in Lahore is seeking a Social Content & PR Manager (Female Preferred) to enhance our laptop and IT product retail brand. You will craft engaging social media content, manage the brand's communications, plan product campaigns, and build influencer and media relationships to drive awareness and trust.

The role requires turning technical specs into engaging content, developing content calendars, and coordinating with design, video, and copy teams.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Media Studies, or a related field.
• 3–5 years of experience in social media management, content strategy, public relations, brand communications, or a related role.
• Demonstrated experience developing and executing social media content strategies for a retail, technology, consumer electronics, or lifestyle brand.
• Strong writing, storytelling, copywriting, and communication skills.
• Experience managing multiple social media platforms and coordinating creative production.
• Ability to develop engaging content concepts, video scripts, campaign ideas, and editorial calendars.
• Understanding of influencer marketing, brand partnerships, media relations, and online reputation management.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company's brand identity and business objectives.
• Manage the company's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Build and maintain a consistent brand voice, visual identity, and communication style across all channels.
• Create monthly content calendars covering product launches, promotions, technology updates, seasonal campaigns, and brand-building initiatives.
• Posting content at high-traffic times for the three respective brands.
• Monitor social media trends, audience behavior, competitor activities, and emerging content formats.
• Manage community engagement by responding to comments, messages, product inquiries, and customer feedback in coordination with the sales and customer support teams.
• Track social media growth, engagement, reach, shares, video views, and audience sentiment.
• Develop creative content concepts that showcase laptops, desktops, gaming systems, computer components, peripherals, networking products, and other IT equipment.
• Plan and oversee the production of reels, short-form videos, product demonstrations, unboxings, reviews, comparison videos, carousels, stories, and promotional posts.
• Translate complex technical specifications into clear, engaging, and customer-friendly content.
• Create content themes around product education, buying guides, technology trends, gaming, productivity, business computing, and customer use cases.
• Coordinate with graphic designers, videographers, photographers, copywriters, and content creators to ensure high-quality execution.
• Develop creative briefs, video scripts, captions, hooks, calls to action, and campaign messaging.
• Ensure all content reflects accurate product information, pricing, specifications, availability, and warranty details.
• Maintain a balanced content mix across educational, entertaining, promotional, community-focused, and brand-building content.

Skills

Social media management

Content strategy

Writing & storytelling

Editorial calendars

Influencer marketing

Project coordination

Brand communications

Education

Bachelor's degree in Marketing, Mass Communication, Public Relations, Media Studies, or related field

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Brickstech in Lahore is seeking a Social Content & PR Manager (Female Preferred) to enhance our laptop and IT product retail brand. You will craft engaging social media content, manage the brand's communications, plan product campaigns, and build influencer and media relationships to drive awareness and trust.

The role requires turning technical specs into engaging content, developing content calendars, and coordinating with design, video, and copy teams.