Brand Manager Clothing

Khurshid Textiles; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading textile company in Lahore is looking for a Marketing Manager to oversee market research, campaign management, and digital marketing strategies. Responsibilities include analyzing campaign success, supervising advertising, and managing budgets while collaborating with various departments. Previous experience in apparel brands is preferred. This role offers a dynamic work environment and opportunities for creative marketing initiatives.

Qualifications

• Experience in recognized apparel brands is preferred.
• Must understand digital marketing and e-commerce.

Responsibilities

• Carrying out market research to understand customer trends.
• Developing strategies and managing marketing campaigns.
• Analyzing the success of marketing campaigns.
• Supervising advertising and product design.
• Meeting with clients and collaborating across departments.
• Managing budgets and a team of junior assistants.
• Organizing events such as product launches and exhibitions.

Skills

Market research

Campaign management

Digital marketing

E-commerce understanding

Budget management

Job description

Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands

Analysing the success of marketing campaigns and creating reports

sSupervising advertising, product design and other forms of marketing to maintain consistency in branding

Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)

Managing budgets and a team of junior assistants

Organising events such as product launches, exhibitions and photo shoots.

Job Specification

EXPERIENCE IN RECOGNISED APPAREL BRANDS IS PREFERRED

MUST UNDERSTAND DIGITAL MARKETING AND ECOMMERCE