Brand Manager

Indigo Icon; Karachi Division; On-site; PKR 500,000 - 800,000; Full time

Job summary

A leading company seeks a digital marketing professional to enhance branding and engage customers through strategic campaigns. The ideal candidate will manage a digital image and drive customer acquisition using various digital and social media platforms. Candidates should possess strong communication and leadership skills for effective teamwork in a rapidly changing environment.

Qualifications

• Strong communication and interpersonal skills.
• Be a team player and possess leadership skills.
• Ability to run efficient and effective meetings.

Responsibilities

• Drive customer engagement and define brand reputation.
• Conduct market research to track customer trends.
• Implement and manage branding and marketing campaigns.
• Utilize Web analytics to optimize marketing strategies.
• Supervise social media technology adoption.
• Manage Direct-to-Consumer marketing strategy.

Skills

Strong communication skills

Interpersonal skills

Leadership skills

Team player

Job description

• These marketing campaigns will not only drive customer engagement but will further define our brand’s reputation and image in relation to the market
• Conduct market research in order to keep up to date with customer trends, as well as try to predict future trends.
• Responsible for the total digital image that our brand and/or enterprise presents to the outside world. They develop, implement, and manage branding and marketing campaigns that promote a company and its products and/or services.
• Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.
• Supervise the adoption of social media technologies across the entire business.
• Conceptualize & execute digital narratives that elevate the brand vision and marketing priorities.
• Manage Direct-to-Consumer (D2C) marketing strategy through social media channels.
• Enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.

Job Specification

• Strong communication and interpersonal skills.
• Be a team player and possess leadership skills.
• Ability to run efficient and effective meetings especially inter-departmental meetings.

Information Technology and Services - Karachi, Pakistan